The Found Podcast with Molly Knuth

256: 10 Things I Know for Certain About Building a Business (Part 2)


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We're back with Part 2 of my two-part series on 10 things I know for certain about building a business, not from books or courses, but from almost a decade of living it.

If you missed Part 1, go back and listen to Episode 255 first. We covered lessons one through five, and this episode picks up right where we left off.

Today we're finishing out the list with lessons six through ten, and honestly these might be the ones that hit the hardest.

We're talking money mindset, why you can't do it alone, what a coach actually does for you, giving yourself full permission to change your mind, and the thing I believe most deeply after all of it: this whole founder journey is personal development first.

In This Episode:
  • Lesson 6: Finances can be simple (and the money mantra that changed everything for me)

  • The "money flows like water" mindset shift I learned from CPA Sheila Hansen

  • Gina Knox's money waterfall system and why it finally made my finances click

  • Lesson 7: You will not realize your goals entirely on your own. Bring others along.

  • Lesson 8: You will grow faster and go further with a coach, a mentor, or a consultant in your corner

  • How working with Katrina Klooster changed the trajectory of my 2025-2026 transition

  • How podcasting consultant Jill Carr helped me make clearer decisions about the future of this show

  • Lesson 9: You are allowed to change your mind (Surge, Sierra Mist, and why pivoting isn't failing)

  • Lesson 10: This journey is personal development first and a professional endeavor second

People and Resources Mentioned:
  • Sheila Hansen, CPA (and past Found Podcast guest)

  • Gina Knox, founder of Small Business Money School (also a past Found Podcast guest)

  • Katrina Klooster, life and leadership coach (another Found Podcast guest - Episode 252)

  • Jill Carr, podcasting consultant (and, you guessed it, a Found Podcast guest!)

  • Miranda (the Found Podcast editor who makes it all happen every week!)

Find Molly: Listen and Subscribe:
  • Spotify

  • Apple Podcasts

Did something from this episode (or the last one) land for you? I'd genuinely love to hear it. Reach out on Instagram or send me an email and tell me which lesson resonated most. And if you know a founder who needs to hear this... send them both episodes.

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The Found Podcast with Molly KnuthBy Molly Knuth

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