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Polarizing topic incoming... DEI.
When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities.
My instincts told me that the DEI initiatives and opportunities offered, while tempting, were not solid ground to build a business upon….and unfortunately, I was right.
This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we’ll do now.
Be sure to check the show notes for links to black-owned businesses you may be interested in buying from.
Send The Toy Coach Fan Mail!
Support the show
Visit for The Toy Coach's toy of the year picks at thetoycoach.com/toty for the link to vote before January 7th.
By Azhelle Wade | The Toy Coach | Toy Creators Academy4.9
138138 ratings
Polarizing topic incoming... DEI.
When The Toy Coach was picking up steam, many people told me a focus on DEI and being black would be to the benefit of my business. There were so many opportunities to speak on and about diversity and struggle as a person of color that it was hard to feel justified looking the other way at those opportunities.
My instincts told me that the DEI initiatives and opportunities offered, while tempting, were not solid ground to build a business upon….and unfortunately, I was right.
This episode explores my personal feelings about the DEI initiative rollbacks that started with the US federal government and spilled out into a few corporations, how we feel, what we think, and what we’ll do now.
Be sure to check the show notes for links to black-owned businesses you may be interested in buying from.
Send The Toy Coach Fan Mail!
Support the show
Visit for The Toy Coach's toy of the year picks at thetoycoach.com/toty for the link to vote before January 7th.

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