Rob Shepardson is an expert at working with clients to make an impact, even in volatile circumstances.

Founding Partner at SS+K, Rob and his team lead clients to marry business and impact. With a foundation in political campaigns, the team has mastered the art of working with clients to make an impact, even in volatile times or treacherous industries.

That’s exactly what Rob came on the latest episode of The Innovative Agency to talk about. He shared his expertise on navigating sensitive climates, working with a brand to effectively weigh in on social issues, and how to get started helping clients who want to make an impact.

Here’s what he had to say.