The two main types of life insurance are term and permanent (which includes IUL and whole life). When doing a side by side comparison, term insurance is always going to be cheaper. However, there are a few other factors to consider to truly get a good comparison.

And the one that costs less may surprise you. First, keep in mind that the price and the cost are two different things.

The price is what you pay. We call that a monthly premium. The cost is less obvious. This is what it "costs" you in the end, including "opportunity" costs.

Here are some great tips when you explain these concepts to your clients. I hope it makes sense...

YouTube link:

https://youtu.be/KEv1kv7WTRw

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