Sending your message out there in the hopes people will respond positively is nerve-wracking, isn't it? First of all, how does one create genius marketing campaigns that get people lining up to say, "I want in"? We're about to find out how with Jeff Hoffman. Jeff is a successful entrepreneur, worldwide motivational speaker, bestselling author, and Hollywood film producer. Jeff has been part of a number of well-known successful startups, including Priceline.com/Booking.com, uBid.com, and more. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/268