In Today’s episode of The Tutor Podcast, Neil wraps up the Killer Copywriting mini-series with Part 3 ‘Developing Your Own Voice’ discover how to create your own personal style, write compelling copy and super-charge your tutoring business by communicating with your customers more effectively and more efficiently.  Learn the correct techniques to construct your own killer copy and share your story.

Tune in to episode #027 to hear Neil discuss Talent - Is it a myth or is it a method?

Learn how to start, grow and love your Tutor Business.

KEY TAKEAWAYS

1. Active Voice - Use present tense verbs and not dry adjectives, it’s more compelling.
2. Be Playful - Experiment with words and have fun.
3. Be Topical - If it will help, refer to current events etc however if you’re to create evergreen content relating to current affairs will date your copy.
4. Don't Ask Pointless Questions – Rhetorical questions do not come across well in copy, they’re pointless.
5. Emotional Impact - Provoke emotions to convince your audience to take action.
6. Everyday Language - Using plain English you can be straight to the point when communicating with your audience, this trumps fancy flowery words every time.
7. Invent Your Own Words - Be unique and wacky with your copy to make it unique. ‘Brainify’ it, it’s all yours and it could develop into a hashtag on social media.
8. Power Of Opposites - Create contrasts in your copy to accentuate your points. Rich/poor, healthy/sick, loved/lonely.
9. Power Words - Use powerful words to cut through the noise and keep it personal. Now, you, yes, love all address your audience.
10. Proper Punctuation - Always check your work and ensure the grammar is correct.
11. Sense Of Entitlement - If what you delivery is the best, remind them they deserve the best.
12. Strong Words - Use forceful words to provoke a reaction and make an impact.
13. Subvert The Rules - Feel free to challenge the old rules and develop your own style.
14. Tell A Story - Create a story with your copy and easily identifiable characters within the story. Your audience with a vivid imagination will be much more engaged.
15. Paint Pictures – Create mental images in your reader's mind and allow them to walk into your story with an open mind and this can draw them towards a call to action, a buying decision.
16. Tone Of Voice - Have your own voice and trust it, it’s who you are!

BEST MOMENTS

“Even if you’re not going to write your own copy, you’ll need to know what good copywriting looks like”

“Speak directly in your own voice”

VALUABLE RESOURCES

Neil Cowmeadow - Weird Things Guitarists Do

www.Neilcowmeadow.com

Episode 25 The Tutor Podcast ‘Killer Copy Part 1’

Episode 26 The Tutor Podcast ‘Killer Copy Part 2’

Eats Shoots and Leaves - Lynne Truss

ABOUT THE HOST

Neil Cowmeadow is a maverick peripatetic guitar teacher from Telford with over 19 years experience in the business of helping people. Learn how to start, grow and love your business with Neil’s invaluable advice and tips without the buzzwords and BS!