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27: Metrics, short-termism and selling Ribena to the North of England with Tom Goodwin
We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.
The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.
Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more.
/////
Links:
Follow Tom on LinkedIn
On the Twitter
And here is his website
Book Recommendations:
Re-imagine by Tom Peters
Disruption by Jean-Marie Dru
Alchemy by Rory Sutherland
/////
View all episodes
By Giles Edwards
5
88 ratings
We’ve put a tasty worm on our line and cast it into the Big Apple to catch Zenith Media’s Exec VP & Head of Innovation, Tom Goodwin.
The best thing to come out of Sheffield since Sean Bean, Tom has worked with a list of clients that reads like the FTSE 100, including Microsoft, BMW, FOX and Emirates, and he is also the bestselling author of the ground-breaking book, Digital Darwinism.
Tom talks to us on tonnes of topics, including the evolution of tech and what excites him, his experience working at TBWA, metrics & short-termism, programmatic, selling Ribena to the North of England and a whole lot more.
/////
Links:
Follow Tom on LinkedIn
On the Twitter
And here is his website
Book Recommendations:
Re-imagine by Tom Peters
Disruption by Jean-Marie Dru
Alchemy by Rory Sutherland
/////
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