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Episode show notes:

Got great songs ready, but no idea how to get them in front of people? 

Maybe you thought about different marketing approaches but it all feels cringy and inauthentic...

I get it. 

A lot of artists and producers are allergic to marketing. I've been there myself. For a long time I didn't see it as a fun way of providing value and helping people. More like a necessary evil.

And honestly, I didn't even really know what I was talking about. What the differences were between the different types of marketing. It was all just "advertising" to me. And that seemed super boring and embarrassing.

I didn't want to be a content creator, an advertiser, an influencer, a podcaster, a YouTuber, a marketer, you name it. 

I mean, just make great music and everyone will hear about it, right? 

Nope...

The truth is, you're already a marketer. A content marketer. Or content creator, whatever you want to call it. Whether you like it or not. 

So why not do it in a way that actually helps you and your music? A way that is fun and, most importantly, a way that makes your marketing valuable to your fans!

What if your audience loved you for "marketing" to them? What if the marketing itself would make them want to follow you because the way you do it is authentic, relatable and truly helpful? Or really entertaining? (There's value in that, as well)

In this episode, we’re diving into one specific way of marketing, that you are already doing (unless you don't have any type of public account anywhere): 

Content marketing. 

This is a workshop called "Content creation for musicians and producers" - with special guest Warren Huart from Produce Like A Pro.

Malcolm, Warren and myself (Benedikt) share real-world advice on how we used platforms like YouTube, podcasts, or social media to build big audiences, grow our careers, and attract fans or clients - without feeling like we were shouting into the void. And without feeling bad about our "marketing efforts".

To be clear: You have to be good at what you do. Really good. Or no marketing in the world will save you.

If you want to be taken seriously and have a long-term career, build the music and audio skills first before you worry about marketing. Or do it both at the same time. 

But please don't become one of those content creators who have never actually done what they are talking about on the internet. That's not what we're talking about here.

This conversation was recorded live at the Studioszene event in Hamburg and is packed with practical tips for anyone looking to put themselves out there and let the world know they exist.

Enjoy!

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For links to everything we've mentioned in this episode, key takeaways, as well as full show notes go to: theselfrecordingband.com/270

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