Host Brent T. Wheat is joined by Roy Huntington for a no-holds-barred discussion on one of the industry's most pressing issues: the slow decline of great gun companies. From hiring outsiders who don't "get" gun culture, to losing institutional knowledge through generational transitions, and the devastating influence of venture capital — they break down the three biggest threats to the firearms industry.

Whether you're a passionate shooter, an industry professional, or a company decision-maker, this conversation offers real talk you won't hear anywhere else.

📌 Topics Covered:

• Why hiring non-shooters into leadership roles often fails

• How generational hand-offs can kill a company's identity

• The risks of selling out to private equity or venture capital

• Why passion for the shooting sports still matters

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