You can hear the hesitation in George’s voice as he talks about his weekend plans…

Thankfully there’s a lot less hesitation needed when you come to getting your helpful content going.

In this bonus episode, we talk about some great copywriting tips for your helpful content, but aligned with the 5 stages of awareness your potential buyers go through.

This will help you ensure you’re being helpful along the way!

So tune in to this week’s episode for some great tips to get going on your “be helpful” content journey!

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

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