What do we need to consider before launching a new product to our target market? Whether you're just starting out or about to add new products/services to your business, check out these six questions to learn how to set your marketing strategies for the next 12 months.

Join me in this episode as I share 6 questions that help determine your readiness to launch a new product/service. 

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Timestamps:

• Asking the 'WHO' question (05:11)
• Learning your ideal clients' problems (06:52)
• Knowing the 'hours' you want to spend on your products/services (07:54)
• Knowing the number of people you want to serve (08:49)
• Determining how much revenue you want to generate (09:20)
• Do you want it to be passive or active? (09:59)

  

Standout Quotes:

• "I needed to look at the different groups of individuals and look at, 'Are they being served already in products that I have?' And that question is important..., because maybe I just need to go and expand one of my current products." (05:59)
• "You have to look at what problem you're solving, how deep do you need to go, or do you have what I call a framework so that you can walk everybody through the same pathway? So..., you have to look at how many hours you want to dedicate, and can you, based on those times allotted, help them solve their problem?" (08:10)

 Resources Mentioned:

• Listen to (#280) 6 Questions to Ask Before Creating a New Product or Service
• Listen to (#272) If it is Not HELL YES, it is HELL NO
• Get the latest updates for Doctor TK’s events at doctortk.com/links/

 

Connect:

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