Scent, emotion, and memory are all intertwined in our brain chemistry. I completely agree with today's Get Yourself Optimized Guest, Tamar Weinberg, that a good scent can easily alter anyone's mood. Tamar is an author, mother, and founder of TAMAR, a fragrance brand designed for who you are, not who they want you to be. She's determined to show the world that the key to happiness and self-improvement is loving and accepting your most authentic self (and smelling good while doing it).In her journey to create Tamar, the perfume that bears her name, she was convinced that fragrance isn't all about how you present yourself to the world. Fragrance is also an inward journey. Tune in! The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/280