In this episode, Karen Kirton explores whether company culture truly impacts business success—or if it’s just a corporate buzzword. Inspired by Adam Grant’s book Think Again, she dives into post-2020 research to “think again” about culture, productivity, and performance—and the results confirm what many leaders feel: a strong culture makes a big difference.

In today’s episode, you will learn:

• The research is clear: culture impacts performance.
  Studies since 2020 confirm that a positive company culture leads to higher productivity, employee engagement, and long-term success. Key ingredients? Teamwork, communication, shared values, and employee empowerment.
• There’s a massive disconnect between leaders and staff.
  While 92% of CEOs say they understand their company culture, only 50% of employees believe that’s true. Culture gaps hurt retention, trust, and morale—and they don’t fix themselves.
• Culture is intangible—but not unmeasurable.
  Karen outlines a 4-step practical exercise to audit your current culture, including comparing your perspective with your team’s and identifying the gaps between today and your desired future state.
• How to turn culture insights into action.
  She walks through how culture links to nearly every people-related process—recruitment, onboarding, communication, performance, and recognition—and how to align those to support the culture you want, not just the one you have.
• What to reflect on next.
  Karen encourages listeners to assess how well they’ve embedded values, enabled cross-functional teamwork, and empowered employees—and gives tips to create an action plan based on where you are today.

Whether your culture is thriving or needs some attention, this episode offers a grounded, research-backed look at why company culture matters—and how to shape it with intention.

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