On today's episode of The Innovative Agency Podcast Sharon Toerek welcomes Max Bidna, a former agency owner and now a thriving media business entrepreneur. Max shares how he strategically scaled and sold his marketing agency, paving the way for exciting new ventures.

From building systems that make agencies irresistible to buyers, to knowing the right time and reason to sell, Marketing Max delivers actionable insights owners need to hear to make their agency a desirable acquisition target.

What you will learn in this episode:

• How detailed documentation of systems and processes can increase your agency's appeal to potential buyers.

• Creating a smooth transition plan to maintain team stability post-sale.

• The significant impact of market conditions on agency valuations and exit multiples.

• Client acquisition strategies and how to maintain profit margins.

• Tips for identifying and vetting potential buyers to ensure a smooth acquisition process.

Max Bidna is a serial entrepreneur who built & sold an award-winning 7 figure ad agency. Since then, he's earned more than 200,000+ total followers with impactful marketing content. Through his agency, 1-on-1 consulting, & portfolio of businesses, Max's work has driven $100m+ in attributable revenue for brands of all shapes & sizes.

He has been privileged to help grow 250+ amazing brands. Whether optimizing ad campaigns based on $10m+ in managed ad spend experience, building dozens of outside-the-box high-ROI marketing funnels, or teaching growth marketing tactics, Max helps companies grow faster.

Resources:

• Website: https://www.growthdaily.com/

• LinkedIn Personal: https://www.linkedin.com/in/maxbidna/

• LinkedIn Business: https://www.linkedin.com/company/marty-capital/

• X: https://x.com/MarketingMax

• How Can Max Help You: https://www.marketingmax.io/