In this episode, Cat is sharing how to use Instagram Stories as a tool for business growth and personal branding. Cat shares insights on how to effectively use Stories to nurture your audience, build trust, and engage with your community. She shares six ways to use IG Stories, including behind-the-scenes content, showcasing personality and humor, teaching valuable lessons, and using Stories as a platform for reminders and updates. The conversation emphasizes that while Instagram Stories may not directly grow your following, they are essential for creating a loyal and engaged audience.