Many leaders think accountability is all about having a stick to keep employees in line. However, accountability is more about measuring perceived value. Different people hold you accountable in different ways and if you are not aware of how they are measuring you, then you can work yourself to the bone without any appreciation.In this episode, Skip and Adam talk through what accountability actually means and how to use it to generate revenue and increase perceived value. As an added bonus your employees will become more loyal and customers will be much stickier!