How well do you know your target customer? What kind of clarity do you have on it? Our guests today are Zach and Tyler Gordon, co-CEOs of Basecamp Franchising, which includes: two brands with more than 200 combined locations, who share with us how they are growing their franchise system in the second hand industry by having clarity and precision around their target customers. 

TODAY'S WIN-WIN:
The success of your franchisee should be your north star. 

LINKS FROM THE EPISODE:

• Schedule your free franchise consultation with Big Sky Franchise Team: https://bigskyfranchiseteam.com/. 
• You can visit our guest's website at: 
  • https://uptowncheapskatefranchise.com/
  • https://kidtokid.com/ 
• Attend our Franchise Sales Training Workshop:  
• https://bigskyfranchiseteam.com/franchisesalestraining/
• Connect with our guests on social:
  • https://www.linkedin.com/company/basecamp-franchising/
  • https://www.linkedin.com/in/zach-gordon-08894746
  • https://www.linkedin.com/in/tyler-gordon-3b38191b/
  • https://www.instagram.com/uptowncheapskate/?hl=en
  • https://www.instagram.com/kidtokid/?hl=en

ABOUT OUR GUEST:
Tyler and Zach Gordon are co-CEOs of Basecamp Franchising—parent company of resale leaders Uptown Cheapskate and Kid to Kid. With deep roots in private equity and global franchising (previously Restaurant Brands International), these brothers bring a uniquely analytical yet people-first approach to growing what they call “thrift, reimagined.” Under their leadership, Basecamp is redefining resale retail by focusing not just on expansion, but on elevating the franchisee and customer experience. Their partnership is yielding results: 90% franchisee attendance at national conferences, record satisfaction scores, and bold ambitions to lead the secondhand apparel category both in the U.S. and abroad.  

ABOUT BIG SKY FRANCHISE TEAM:
This episode is powered by Big Sky Franchise Team. If you are ready to talk about franchising your business you can schedule your free, no-obligation, franchise consultation online at: https://bigskyfranchiseteam.com/.

The information provided in this podcast is for informational and educational purposes only and should not be considered financial, legal, or professional advice. Always consult with a qualified professional before making any business decisions. The views and opinions expressed by guests are their own and do not necessarily reflect those of the host, Big Sky Franchise Team, or our affiliates. Additionally, this podcast may feature sponsors or advertisers, but any mention of products or services does not constitute an endorsement. Please do your own research before making any purchasing or business decisions.