In this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Tom Conlon, Founder of North Street, a branding-focused agency based in New York.

Tom made a bold strategic move, doubling down on a niche, and that led to the launch of his new venture, Circulent. He was able to harness his team’s existing skills to turn specific expertise into a standalone revenue stream.

Tom provides insights on how  to innovate within your agency to create new revenue streams while maintaining the vitality of your core business. This conversation explores the power of niching down and transforming agency expertise into new opportunities.

What you will learn in this episode: 

• The strategic power of doubling down on a niche in your agency and how it can transform your business trajectory.

• How agency owners can identify unique skill sets within their teams to create new revenue streams.

• How to balance and grow both a new startup initiative and an established agency without compromising either.

• Strategies for setting up symbiotic relationships with other agencies as a distribution channel for specialized services.

• Practical advice on developing a separate pricing and business model for a new offering while managing client expectations.

Bio

Tom Conlon is the Founder of North Street, an independent branding, strategy, and design agency. With over 20 years of experience in design, web programming, copywriting, operations, and people management, Tom has a diverse background that includes working as a web designer, developer, writer, and editor for top media outlets like Wired, Men’s Journal, AOL, and Popular Science. 

He earned a degree in Communications with a minor in History from Fordham University and is an active member of the Entrepreneurs’ Organization in New York City. Tom is passionate about helping organizations succeed during moments of evolutionary change and has a particular interest in entrepreneurship, branding, and the Entrepreneurial Operating System (EOS).

Resources:

• Website: https://northstreetcreative.com/

• LinkedIn Personal: https://www.linkedin.com/in/thomas-conlon/

• LinkedIn Business: https://www.linkedin.com/company/north-street/