There’s a ton of technology out there. Knowing which ones to invest will be the most beneficial for your clients, can be overwhelming for agency owners.

David Lewis gets it. He’s the founder and CEO of DemandGen, a marketing technology and services consultancy. He came on The Innovative Agency to share his thought leadership on marketing technology.

We discuss:

 

• Tech in marketing

• Marketing automation

• Tech implementation

• Tools & tactics we all need to help our clients go further

(David also hosts his own podcast, called Demand Gen Radio, and is the author of Manufacturing Demand.)