"Visibility isn't about a huge marketing budget — it's about strategy, consistency, and showing up where your community already is."

-Kristen Olson

Small businesses don't need massive marketing budgets to get noticed — they need the right strategy. In this solo episode of Turmeric & Tequila, host Kristen Olson breaks down practical, no-fluff marketing strategies that entrepreneurs and local businesses can implement immediately to increase visibility, attract customers, and grow their brand. Drawing from 20+ years as an entrepreneur, brand partner, and athlete, Kristen shares the same marketing approaches she has used while working with companies like Reebok, Red Bull, and Champion, along with building her own businesses and a top 2% globally ranked podcast. This episode was inspired by an upcoming community event where Kristen will be speaking about marketing for local and small business owners who want results without spending thousands on agencies or complicated advertising funnels. If you're a founder, side-hustler, or entrepreneur trying to grow your brand in today's noisy marketplace, this episode delivers simple, actionable marketing strategies you can start using today.

Kristen covers:

• Simple SEO strategies anyone can implement
• Smarter social media marketing
• Cost-effective ways to build visibility
• The power of partnerships and community
• Why real-life events still matter in a digital world
• Practical steps to start marketing your business today

No huge budgets. No marketing overwhelm. Just real strategies that work.

SMALL BUSINESS, BIG VISIBILITY Speech Deck 2026 (PDF)

Time Stamps:

00:00 - Intro & Welcome

00:29 - Episode Overview: Small Business Big Visibility

00:36 - Special Event Announcement & Talk Structure

01:05 - Sponsor Shoutout: Colorado Clownfish Swim School

01:21 - Sponsor Shoutout: Declan James Watches

02:45 - Host Intro & Background

03:40 - The Truth About Visibility & Marketing Myths

05:15 - SEO Basics: Google Looking for Clarity

05:45 - Strategy #1: Answer Questions People Ask You

06:45 - Strategy #2: Use Words Your Customers Use

08:00 - Strategy #3: Consistency Beats Perfection

09:00 - YouTube & YouTube Shorts Strategy

10:20 - Social Media Strategy: Avoid Burnout & Stickers/T-Shirts

12:00 - Three Pillars of Social Media: Value, Authenticity, Consistency

13:15 - People Follow People, Not Businesses

14:30 - You Don't Need to Go Viral

16:00 - Three Types of Content: Education, Story, Community

17:30 - Mindset of Abundance & No Fear of Copycats

19:00 - The 80/20 Rule: 80% of Business from 20% of Clients

20:00 - Opportunity Cost & Balance-ish Life

21:30 - Cost Effective Visibility: Podcast Guesting

23:00 - Pro Tip: Ask for Podcast Content Files to Repurpose

24:30 - Strategic Partnerships & Collaboration

26:30 - TNT Affiliate Partners Page & Collaboration Mindset

28:00 - Community Storytelling & Press Record Strategy

29:30 - The In-Between: Non-Measurable Metrics Matter

31:00 - In-Person Events = Marketing Gold

32:15 - Five Actionable Strategies You Can Implement Today

32:45 - Action Item #1: Five Common Customer Questions

33:30 - Action Item #2: Social Media 2-3 Times Per Week

34:30 - Action Item #3: Reach Out to One Potential Partner

35:15 - Action Item #4: Plan One Small In-Person Event

36:00 - Final Thought: Marketing is About Clarity & Connection

36:30 - Thank You & Final Sponsor Callout

37:00 - End

Kristen Olson

Kristen Olson is an entrepreneur, speaker, and host of the Turmeric & Tequila podcast, ranked in the top 2% of podcasts globally. A former Division I athlete and 5-time CrossFit Games competitor, Kristen has spent over 20 years building businesses, brands, and communities. She has worked with companies including Reebok, Red Bull, Champion, and numerous wellness and performance brands, helping connect strategy, storytelling, and partnerships to create authentic visibility. Through speaking, coaching, and her media platform, Kristen helps entrepreneurs, athletes, and leaders grow their businesses, build meaningful relationships, and show up powerfully in their communities.

Connect with T&T:

IG: @TurmericTequila

Facebook: @TurmericAndTequila

Website: www.TurmericAndTequila.com

Host: Kristen Olson

IG: @Madonnashero

Tik Tok: @Madonnashero

Website: www.KOAlliance.com

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