AI and the Future of Work: Artificial Intelligence in the Workplace, Business, Ethics, HR, and IT for AI Enthusiasts, Leaders and Academics

294: Bernard Marr, Author & Futurist, On How to Use Generative AI to Get Ahead In Your Career


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Bernard Marr is a world-renowned futurist, influencer, and thought leader in the fields of business and technology. With a passion for leveraging technology for the good of humanity, Bernard is a bestselling author of over 20 books, writes a regular column for Forbes, and advises and coaches many of the world’s best-known organizations. Boasting a combined following of 4 million people across social media channels and newsletters, Bernard was ranked by LinkedIn as one of the top five business influencers globally. His latest books include "Future Skills," "The Future Internet: Business Trends and Practice," and "Generative AI in Practice." 

In this conversation, we discuss:

  • Bernard’s journey into the AI and technology space, from his academic background to his consulting and writing career.
  • The evolution of the AI landscape, from analytics and big data to modern AI applications and trends.
  • How Bernard simplifies complex technical topics for a mainstream audience in his books and writings.
  • Insights from Bernard's latest book, "Generative AI in Practice," and what readers can expect to learn from it.
  • The role of AI in business decision-making and strategy, based on Bernard's extensive consulting experience.
  • The ethical considerations and societal impacts of AI advancements, and how they shape the future of work.


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