This week, the latest chapter in 2Day FM's quest for a breakfast team that sticks continued, as it was announced that Hughesy and Ed would be shifting from drive to the morning, accompanied by Erin Molan. After a series of hosts beamed into Sydney from other states, and brief reprieve with a music-only show from Jamie Angel, locality is the name of the game. The Mumbrellacast team breaks down the strategy behind this latest talent update.

And, all eyes are on the ad market as the end of 2020 draws closer. Latest figures from the IAB showed growth in digital advertising for Q3, following positive early October numbers from the Standard Media Index. Market sentiment is high looking ahead 2021, but will we see a steady return to growth in the end?

Plus, TikTok's Brett Armstrong took the team through what's on the cards for the content sharing and social media platform. Fresh off launching its first consumer marketing campaign Armstrong reflects upon making a name for TikTok in Australia, why it is an important tool for marketers, and how it's user demographic is very different than one would think.