2X eCommerce Podcast

On this episode I interview, Jose Angelo Gallegos, a Silicone Valley-based Content Marketing Strategist and a Social Media Today columnist.

Jose goes into details about:

• The power of building a community around your product brand
• Why user-generated content in the form of customer photos and videos come across as more authentic to potential customers,
• How to request, curate and broadcast user-generated content
• Why you should use user-generated content in your paid advertising 
• How to craft your brand story around user-generated content with examples from the 'shot on the iPhone' campaign. 

 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

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This episode is a long one, I must warn you, but for good reason...

Josh Elizetxe is a 25-year old entrepreneurial prodigy, an investor, and philanthropist! He has recently had an 8-figure exit from a media company he started out from a public library! 

He is the Founder of SNOW, and in his words, SNOW is a beauty tech company, with an inaugural globally patented teeth whitening product.

SNOW is already clearing over $2M/month with $25M projected annual sales revenue.

This interview is amongst my top 3 shows for 2018. We talk about:

• Building a Long Term Brand
• How the decisions you make on a daily basis connect to your long term vision
• Team building
• Omni-channel marketing
• How SNOW uses Instagram Influencers
• How SNOW got Floyd Mayweather and Rob Gronkowski to promote their product on social media
• How to leverage Influencer content assets in Facebook and IG Advertising

Josh is a deeply insightful individual, humble and for some reason, I cannot understand how he had managed to be so under-the-radar.

It's a great interview. Let me know your thoughts about the interview in the comments area.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

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On today's episode we are going to talk about how to go about structuring your Facebook Ads for Black Friday, Cyber Monday and any other time limited promotions.

I specifically talk about the settings for:

• Audience Targeting 
• Budget 
• Ads and Placements

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

★ Support this podcast ★

This is the second time I am having Alex McEachern on the show, I had him back on Episode 36!

Alex is Head of Marketing at Smile.io (formerly Sweet Tooth), a community-focused rewards program engine that runs on all major ecommerce platforms.

On this episode, Alex talks about the unsustainable trend of online retailers becoming 'addicted' to running ads and promotions to grow instead of building a profitable brand community.

He shares tips on how to build a community, using reward programs and other tactics that keep all tiers of your customer-base happy and satisfied.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

★ Support this podcast ★

Duane is a world-class paid marketing expert and a sought-after conference speaker. He helps ecommerce, SaaS and tech brands grow profitable PPC campaigns and is the Founder of a Vancouver based paid marketing agency called, Take Some Risk takesomerisk.com.

In this episode, we discuss how to effectively execute an AdWords eCommerce strategy, automation, Facebook advertising and what exactly is working now in paid media buying for ecommerce.

It is a tactic-packed episode! 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

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On this episode, I talk about establishing a state of FLOW in the creative part of your Facebook Ads campaign. Facebook advertising is half media buying and half creative. You need to be strong in both areas in order to really crack the nut.   I cover the following:

• What creatives to use for your top of funnel campaigns and ad sets,
• How I am currently split testing my video creatives,
• Why video ads should sit at the top of your funnel,
• The best creatives to use for mid-funnel targeting (warm audiences),
• Why canvas ads are one of the best creatives to use across all steps in your funnel,
• How to implement variation on your bottom of funnel retargeting ads.

  I a lot of the tips covered in this episode applies to fully cataloged stores i.e. stores with 50+ SKUs. But if you have just a few SKUs in your store, you will still learn a tonne.    #Video at the Top #Images at the Top #Pre-select a range of products for canvas ads  

 

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

★ Support this podcast ★

I have been having conversations with a number of store owners, some of which are low to mid-7-figure businesses, aspiring to be $10M+ businesses. 

I am toying around the idea of building a tight niche group of store owners that turnover at least $100K/ month or even maybe $250K/ month. 

We catch up on a regular basis and solve each other's challenges. A support group consisting of non-competing businesses focused on growth and helping other members.

If this chimes with you, drop me a DM on twitter here: https://twitter.com/KunleCampbell

I'll send more details.

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

I've had the opportunity to be part of eCommerce teams that make made significant strides to scaling up from low 7-figures ($1M-5M) in revenue to 8-figure ($10-50M) businesses in 12-24 months.

I have observed a pattern in their growth trajectory; it is a fine blend of product development, operations to support scale and the adoption of an omnipresent digital marketing strategy. One of the companies I worked with took their marketing a step further with offline advertising i.e. TV and display advertising.

The focus of this episode is achieving a well-rounded 360° digital Marketing Funnel. Here is the breakdown of how it works

STEP 1: TOP OF THE FUNNEL FRONT END TRAFFIC

The objective of the first stage of marketing is more attention and reach. That being said, prompt audiences for an action to purchase from you wherever you are able to do so. The key channels to acquire maximum reach without breaking the bank are:

1. Influencer Marketing
2. Content marketing
3. PR
4. Google Shopping

Build Your Pixel and Set Up Email Capture Remember that while you are drawing attention and traffic to your site, you must harvest and collect pre-purchase data i.e. ensure you have onsite email capture in place and also pixel capture for: Facebook, Twitter, Pinterest, Google, Klaviyo and AdRoll.

STEP 2a: Video Advertising Now start running VIDEO ads on Facebook and Instagram. Do not forget Facebook Stories and IG Stories - they are fast growing placements. Integrate YouTube advertising into the fix.

STEP 2b: Retargeting with… Now, trigger retargeting on: - Twitter - Pinterest - Criteo | Perfect Audience | AdRoll (recommended as it integrates with Taboola - Also, run a Google Brand Name Search campaign on AdWords.

 

STEP 3: Backend Offer

Your backend offers are likely where you will make profits - so ensure that this thoroughly thought out and well executed. This is where 1:1 messaging kicks in with customers and non-customers you have permission to contact takes place.

The key channels here are:

1. Email (Klaviyo)
2. Messenger automation (also start exploring Whatsapp bots)
3. Push Notifications

In Klaviyo, the following flows are basic must-haves:

• Pre-Sale Funnel
• Post Purchase Flow
• Pre-Purchase
• 10% OFF Hot List
• Winback Campaign
• Abandoned Cart Series
• Repeat Buyer Post Purchase

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

★ Support this podcast ★

In this episode, we talk about selling on Walmart Marketplace. How is Walmart stepping up in its competition with Amazon Where should Walmart fit in terms of a seller’s priorities for growth in 2018-2019? Walmart's 2-Day shipping program. The hottest categories in the Walmart marketplace.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

★ Support this podcast ★

Eve Sleep (formally Eve Mattress), is currently the UK’s #1 direct-to-consumer mattress and bedroom product brand. It was founded in October 2014 by Jas Bagniewski along with 4 other co-founders, James Fryer, Kuba Wieczorek, Felix Lobkowicz, Abid Ismail. Over Jas’ tenure as CEO, Eve Sleep 10X'd sales between 2015 to 2017 their revenue growing from £2.8M to £28M (US$3.8-$38).  This episode aims to flesh out exactly how they managed to grow a physical product brand so rapidly.    4 KEY FACTORS OF GROWTH   1: Strong brand and marketing in the UK - digital first, AdWords, Facebook, Retargeting and then offline display ads and eventually TV. 2: Internationalisation. We rolled out to a bunch of new markets in 2017, and we're in 15 markets now 3: New product development and non-mattress sales, which grew a lot - sleep-related products such as pillows and sheets and Bagniewski said 12% of sales now come from repeat customers. 4: Offline Retail distribution deals   Revenue growth: 2015 - £2.8M  2016 - £12M 2017 - £28M  

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

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