2X eCommerce Podcast

I don’t think I have ever discussed the intricacies and complexity of product sourcing on the show. Today is going to be a first of hopefully many more episodes I will be covering this topic. My guest on today’s episode, Nathan Resnick is a sourcing expert and supply chain management specialist that focuses on ecommerce businesses.  He runs a fast-growing platform called Sourcify, which streamlines the process of finding factories, getting initial production runs going and also sampling.    He used to live in China and speak Mandarin. He has built three ecommerce businesses, one of which he sold. He has successfully launched and delivered $1m+ Kickstarter project.   And on today’s episode, he is not only talking about Sourcify but also will be providing golden nuggets how to effectively find the right factories around the world.  

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

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On this episode, I will take you through a Facebook Funnel Specific to PROFITABLY SCALING Ecommerce sales.    I talk specifically about:

• Audience building at the test phase
• Metrics to Watch and track on a daily basis
• Lookalike audiences to build
• The metrics that suggest you scale Adsets
• Building custom audiences and lookalike audiences
• The two major phases of scaling a campaign

  This a link to the funnel breakdown on an excel spreadsheet: https://goo.gl/GrXNZJ   For any questions, reach out to me via Twitter or email.  

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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I recorded this episode from my hotel room over my recent visit to San Francisco. I was invited to talk about optimising ecommerce checkout pages at a Facebook Accelerator program for metro newsrooms.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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On this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing.

Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones.

In a bid to take CozyPhones to the next level, he discovered brand licensing and has managed to secure licensing deals with Nickelodeon, Disney and Hasbro. This move exponentially increased CozyPhones’ revenue.

He now teaches physical product entrepreneurs and direct of consumer brands how to successfully scale their revenue through licensing.

He is offering a totally free mini-course called Next Level Licensing. Here is where to sign-up:  https://www.nextlevellicensing.com/2xecommerce

Cozy Phones brand.

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If you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience.   My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tailers source and dropship from US suppliers. Shipping times are 3 days with supplier level accountability and customer support.   His platform is an app on the Shopify app store called MXED.     --   Reference links: https://apps.shopify.com/mxed-sell-official-pop-culture-merch       SPONSORS

This episode is brought to you by: 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

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On this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of.

#1: Magento’s Acquisition  - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware Inc. for more than $2 billion in 2016 to be able to offer a similar set of functions. 

#2: Google I/O May 8-10 I talked about it in detail on SE03 EP35 Key announcements were -  Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past angers and parses multiple questions in one sentenceDuplex - schedules appointments for Google uses play the youtube video

Google Lens   #3: GDPR - 25 May 2018 General Data Protection Regulation (GDPR) (EU) 2016/679  is a regulation in EU law on data protection and privacy for all individuals within the European Union (EU) and the European Economic Area (EEA).  It also addresses the export of personal data outside the EU and EEA.  The GDPR aims primarily to give control to citizens and residents over their personal data and to simplify the regulatory environment for international business by unifying the regulation within the EU.

 

#4: House of Fraser slides to £44m loss ahead of Chinese takeover 10 May 2018 C.banner told investors it agreed to buy a 51% stake in House of Fraser to “enhance the company’s presence in the retail market in [China] as well as to facilitate the company to lay a good foundation for a new brand and retail roadmap overseas”

 

#5: Mothercare to close 50 outlets and reinstate ousted CEO  Mothercare to close 50 stores as part of rescue package Mothercare is to close about 50 of its 137 stores by June next year with the potential loss of about 800 jobs after landlords approved a financial …

 

 

  SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

1. Vertically integrated (manufacture your products)
2. Have retention built into your product
3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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On this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers.

Today’s guest is Sina Djafari - he runs a service called Duoplane. Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane.    His platform is enabling ecommerce brands move beyond the hassle of managing their own warehousing inventory by adopting a more nimble dropship model without the negative connotations associated with drop shipping.    The golden nuggets from this interview is how to automate order fulfilment with a network of suppliers so that you focus on what matters to your business - which is branding, marketing and customer experience. 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!   Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   Thank you for your continued support for the show.   On this episode of the 2X eCommerce Podcast show, we are going to talking about ALL KEY announcements at the Google I/O Developer Conference 2018 that WILL AFFECT THE ECOMMERCE LANDSCAPE OVER THE 12 MONTHS and beyond     Google Assistant: more natural voice based on John Legend’s voice No need to say ‘OK Google’ It remember’s your past answers and parses multiple questions in one sentence   Duplex - an AI personal assistant that schedules appointments for Google uses  -    Android P: An buttonless android device Bigger screen real estate     Google Lens Point the phone’s camera an outfit, accessory or piece of furniture. Google will use object recognition machine learning to purchase the item online. If it does not find a match, it will find similar styles.   Google is serious about Speed on the mobile web - it is achieving this with PWA and AMP   AMP - frontend framework - acquisition Super fast page loading times - AMP load on avg. in 0.5 seconds from Google search. AMP is a framework and library of components build on top of HTML  specifically designed for performance AMP format mandates a number of rules about its pages that are again focused on maintaining   performance but also on enabling caching And This ability to cache in remote in serve remotely is what enables platforms serving AMP to pre-render them effectively.     Google Pay best practices by-passes forms and autocomplete pushing default payment method one-click checkout allow guest checkout show full breakdown     Progressive Web Apps (PWAs) - overarching methodology - PWA conversion Google is launching its own PWAs at scale. Progressive Web Apps (PWAs) are web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications. The application type attempts to combine features offered by most modern browsers with the benefits of a mobile experience. The enable fast, integrated, reliable, and engaging web experiences. Video: https://youtu.be/NITk4kXMQDw   PWA is a transition from AJAX geared towards mobile devices. Google is trying to move users on mobile from apps to the web because it is currently 80% app Google is the gateway to the web PWA is important to Google and to Ecommerce 53% of users abandon sites that take longer than 3 second to load. Caching Could involve sections in your website not the entire site Useful notifications - e.g tracking info, order updates,    examples: eBay deployed PWA in their checkout page    More videos about PWA: Progress Web Apps - Google Chrome Developers: https://youtu.be/z2JgN6Ae-Bo  

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

Please VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards!   Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/   Thank you for your continued support for the show.  

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

★ Support this podcast ★