2X eCommerce Podcast

On this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values.    I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented.   I saved the ad, and then attempted to reach out to the founder of the brand. Bryan obliged to the request of coming on the show.   On this episode, he breaks down the actual story and his team's thought process of framing the story as bite-sized videos for social media.    We are going to talking about the DNA of Facebook Advertising and all Advertising A STRONG, MEMORABLE BRAND STORY   Here's a link to the video I watched on IG.   Do stay tuned!  

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

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On this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of.

1. Store closures: Abercrombie to close down 60 stores
2. UK electronic’s retailers Maplin closing down
3. Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder.
4. Facebook / Cambridge Analytica - marketing lessons for ecommerce
5. Google’s index for SEO has gone mobile first
6. Voice based ecommerce in full swing with Google’s ‘Shopping Actions’ to help retailers in their battle with Amazon

I’d like to make this end-of-month roundup regular.       SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

   

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In ecommerce people buy pictures. - they buy a transformation - they buy a solution  - they buy a narrative   Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of demo videos out that nail your value proposition.   So why Instagram you will ask? well...   IG has about 30--40% organic reach vs FB's 3-5% …this is HUGE IG Stories has even much more impressive reach   The unique difference between Facebook and Instagram is that  People go to Instagram primarily to consume visual content  The comment, but do not bridge as a deep connection with other users   Facebook is more social People primarily go to Facebook to engage with other users and then also consume content.   Instagram allows for content consumption - this is a KEY Point to note   IG Is about LIFESTYLE - it is the headquarters and #1 destination for narcissism on the internet   Egotism is the drive to maintain and enhance favourable views of oneself, and generally features an inflated opinion of one's personal features and importance. It often includes intellectual, physical, social and other overestimations   narcissism excessive interest in or admiration of oneself and one's physical appearance.   This is how I get the most out of Instagram in the Context of ecommerce Organic Traffic and Data - Test Group

• I post regularly on IG in a bid to drive organic traffic
• Remember that the only clickable unit on IG (before shoppable, posts) is the bio link
• So all my product focused posts have a CTA to click the bio link
• I use Later.com’s bio link feature to link directly to product pages
• I study this data
• I study Instagram’s insights reports

  Influencers for Traffic

• hire influencers 

    Advertising

• We know exactly what products to include in our carousels
• High engagement does not always correlate with sales - so study both your sales data and engagement data

    Create demand for your brand on IG   A better strategy would be to focus on organic on ig, and retarget on ig if you want to allocate some budget there. My friend Anthony has an amazing group on this. Let me know if you want to join and I can send you the link to the group!       SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

   

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On today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain. 

The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce. 

The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be used in on $HOP enabled ecommerce stores. At the point of sale, Shoppers will be able to pass on their shopping data to stores in exchange for incentives, rewards and rebates.

Retail brands, on the other hand, can use the $HOP decentralised data marketplace to promote their products to across multiple marketplaces and get a more consolidated view of each of their opted-in customers' buying patterns from the decentralised data marketplace.

They are currently on public pre-sale ICO here: https://shoppers.shop

Their pre-sale ICO ends April 29th, and then their Public ICO begins on May 14th.

  SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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On this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover:   - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email funnels beyond the fundamentals   My guest, Dylan Kelley is the founder of Wavebreak, where he helps online stores maximize their email marketing revenue. He's also the host of the Wavebreak Podcast and creator of the Ecommerce Email Success video series.   Dylan is offering a free 20-minute email marketing strategy session here to all 2X eCommerce listeners: http://wavebreak.co/strategy/     SPONSORS

This episode is brought to you by:

 

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

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Did you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery.

I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. 

Here are some of their main findings: * 1 in 20 online orders never reach their destination * Failed deliveries cost retailers close to £200k per year! * 62% of online shoppers have experienced a late or failed delivery.    

Download the show notes for this episode on:  https://2xecommerce.com/podcast/

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

On this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store.

Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly.

Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to day lives.

Accepting Bitcoin is a must for any business looking to expand their customer base and take on a little bit of risk. We currently use BTCPay, an open source payment software to process all bitcoin payments to our own bitcoin wallets. There are also many alternatives available to vendors such as mainstream companies such as Bitpay and Coinbase.

Accepting Crypto opens businesses to a flood of new customers and acts as a marketing tool for a new niche customer pool. There are many people who simply live off of bitcoin and these people need ways to spend their bitcoin on the things they need and want. Being an industry first to offer products for crypto gives even the smallest merchants a huge advantage.

Download the show notes for this episode on:  https://2xecommerce.com/podcast/

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

Here is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets.

Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯‍♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅

Watch this webinar on YouTube here: 

https://youtu.be/W7fthTbgok8

 

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

How an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content.

Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers.

Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video content to evoke emotions and feelings of humor and anger with their snarky and sometimes sarcastic videos.

They have seen huge success with amplifying this content using paid social advertising on Facebook, Instagram and SnapChat.

I interviewed their founder, Chris White on this episode.    

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★

So back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was:  Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box   The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products   At scale or mid-tier, you require flexibility, customisation and automation. This is where SHOPIFY PLUS comes to mind.    I have been trying to find out more about SHOPIFY PLUS as a platform for mid-tier and enterprise retailers. And got hold of their Direct of Product. He oversees, feature sets that will be implemented in the short term, medium term and long term. He is pretty much in charge of SHOPIFY PLUS’ feature-set roadmap.     David Moellenkamp is the Director of Product at Shopify Plus,  where he is focused on building products to solve the problems of Shopify’s highest volume merchants.   Prior to joining Shopify,  David worked at BlackBerry where he helped build mobile device management solutions for some of the worlds largest and most demanding organizations.    

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SPONSORS:

This episode is brought to you by:

.STORE

.STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

and

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

★ Support this podcast ★