2X eCommerce Podcast

2X eCommerce Podcast

By Kunle CampbellBusinessMarketing
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2X eCommerce Podcast episodes

  • SE3 EP03: KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈

    Joe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever.

    He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories.

    I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order 6 weeks after purchase. 

    I got Joe on the show to break down his funnels and how to set up a lean pre-order physical product business. 

    We talk about:

    • designing physical products
    • sourcing process and finding reliable suppliers
    • dominating amazon with reviews
    • instagram ads
    • testing the market with pre-sales
    • the importance of photography and how to find photographers on the cheap

    OUR SPONSORS: 

    We have two sponsors

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store). If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store.

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    KLAVIYO is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for.

    With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences.

    If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

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    45 min
  • SE3 EP02 - Why I was wrong about Shopify...😥

    I'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter. 

    There are going to be some changes in the format of the show - I shed some more light on these changes. 

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    Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back.

    I am a converted Shopify user now and see why and how it is the fastest growing ecommerce platform today. Here is a summary list of why I was wrong and how Shopify really leads the pack (especially in the startup to growth phase of ecommerce):

    - It is agile - it is fast - reminds me of wordpress but a whole lot better user experience - it is modular - integration is a breeze  - you get shit loads out of the box

    The LOW DOWN is that you do a lot less technical tinkering and get on with marketing and selling products

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    17 min
  • SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months
    On this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/).   Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores.  They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to keep the experience consistent.   Mark is the marketing lead at Trouva - in just 18 months, Trouva have grown from the seed round to be one of Europe's top 5 fastest growing tech businesses at 1,509% growth. We talk about how marketing has played a central role in the astronomical growth Trouva has undergone in such a short period of time and exactly how Trouva works across the EU. 
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    46 min
  • SE2 EP25: eCommerce Domain Names Consider a .STORE
    Hello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR  I teach you about specific MARKETING tactics geared to helping your sell more in your online store…   So Today’s show I talk about:
    • strategically choosing domain names to help grow your brand.
    • domain name dos and don'ts
    • Building the core of your brand using the .STORE
    • using domain name selection for SEO
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    18 min
  • SE2 EP24: Why SEO is Reactive Marketing and what to do about it
    On this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering   Beyond tech SEO, focus on brand building…it makes every other     
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    18 min
  • SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters
    WHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do  How - we are difference USP /  Differentiation    APPLE: Inspired leaders and organisations think act communicate from the inside-out   we make great computers beautifully designed action     Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently   The way we challenge the STATUS co is by our products   Beautifully designed, Easy to use, and User friendly   We just happen to make GREAT computers WANT TO BUY ONE?       Go back in history…   Julius Cesar  Alexander the Great Napoleon  Elon Musk     Inside - Out   GOLDEN CIRCLE   "People don't buy WHAT you do, they buy WHY you do it.”  ~ Simon Sinek   Inward view   Sticking to your own lane.   Yet a scalable WHY       LIMBIC - feelings NEO CORTEX - rationality      your why permeates through all your communications if is not just about saying…it is in every single detail about your brand that your customers, investors, suppliers and the general public interact with   MADE.com minimal designer furniture at an affordable price We think the high street and expensive designer brands give consumers a raw deal. That's because everyone along the way takes a cut, from agents to landlords. And you - our discerning customer - pay for that cut. So we're making a stand: taking on the high street to offer you original furniture design at affordable prices. Here's how we do it differently:   GREAT DESIGN, AFFORDABLE PRICES  DIRECT FROM THE MAKERS No physical stores. No middlemen. We're just a passionate team bringing a new way to buy furniture: cutting out the fuss so you can get beautifully made pieces at a price to suit you.  OUR PRICING Without the middleman we connect you directly with designers, giving you designer furniture at affordable prices.  UNCOMPROMISED QUALITY We work with fresh design talent to create our unique furniture collection. And then we find the best craftsmen to build it - often the same people who make products for top high street brands.     images colours  price copy choice of influencers  choice of store location     BONOBOS.com well made clothes the perfect pair of trousers How It All Started We started Bonobos because we couldn't find pants that fit. They were either way too tight or too boxy. We fixed it. Now we've expanded our playbook to shirts and suits.         Warby Parker “rebellious spirit and a lofty objective” to offer designer eyewear at a revolutionary price, while leading the way for socially conscious businesses   Every idea starts with a problem. Ours was simple: glasses are too expensive. We were students when one of us lost his glasses on a backpacking trip. The cost of replacing them was so high that he spent the first semester of grad school without them, squinting and complaining. (We don’t recommend this.) The rest of us had similar experiences, and we were amazed at how hard it was to find a pair of great frames that didn’t leave our wallets bare. Where were the options?  
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    21 min
  • SE2 EP22: SHOPIFY PAY & the Instant Payments Space.

    Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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    Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or better still a contactless card experience at checkout whilst at the same time minimising fraud?   INSTANT PAY SOLUTIONS most major players are rolling out solutions…
    • PAYPAL EXPRESS - in most cases takes 2 clicks
    • AMAZON PAYMENTS- takes 2 clicks
    • APPLE PAY - 2 steps
    • STRIPE - in most cases 2 steps
    • ANDROID PAY - 2 steps
    The payment platform no one is really talking about that could be a key game changer is SHOPIFY PAY   Why?   Introduced in April at their developer conference   IT WORKS ACROSS any STORE using Shopify and reduces checkout field entry from 16 to just 2 fields.   SECURE AND SIMPLE shoppers need to ‘OPT IN’ to SHOPIFY PAY at Checkout they receive a 6-digit verification code   SHOPIFY now know both their mobile device # and email address This is a 2-factor authentication at play here!   SHOPIFY STORE OWNERS CAN OPT OUT OF SHOPIFY PAY   SHOPIFY CLAIMS that Shopify speeds up the checkout process by 40 percent, and conversions occur around 18 percent more among returning customers thanks to the added ease of making a purchase.   ....your turn!
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    16 min
  • SE2 EP21: What is your BIG Idea?

    Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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    This episode is focused on single product eCommerce businesses… that want to own a specific category.

    Let me give some examples of single product direct to consumer businesses that own specific categories:

    BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

    MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

    GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

    HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

    HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

     

    ....your turn!

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    19 min
  • SE2 EP20: Instagram Fashion Ecommerce

    Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

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    This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion decisions amongst millennials and Gen-Zers. 

     

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    17 min

About 2X eCommerce Podcast

From the publisher's feed

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.