2X eCommerce Podcast

TrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels.

Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products.

Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a family of jewellers.

Tirath went through TechStars Seattle, and just completed a $7 million dollar round of funding from Maveron and Joe Montana's Liquid2Ventures.

On this episode, we talk about:

1. How TrueFacet has had to blend elements of physical product online retail into a marketplace model i.e. they handle and vet products sold through their marketplace for authenticity
2. How vetting the authenticity of every single item sold through TrueFacet delivers customer satisfaction and marketplace trust
3. Marketplace chicken or egg situation: what did Triath's growth marketing team chase first? Buyers or Sellers?
4. How Tirath organise sellers first before attracting buyers to TrueFacet
5. How TrueFacet found initial traction without any paid advertising.
6. How his team made use of Google Analytics to run a manual demographics study. How they approached their customers and made sure that they are building trust between the buyers and sellers and the marketplace as a whole. How to be strict and provide security while still giving your customers an incredible experience. How to build trust and security with buyers and sellers.

Guest’s Top Tips:

Tirath, recommends the following three steps to building a business.

1. Solidify and make sure you have the most optimal user experience.
2. Get some real partners - the ones around the table that really matter.
3. Get some capital.

It is also important to build trust and provide security to your customers, that delivers the best experience possible.

He believes in deep data analysis, paired up with a personal approach customer service.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/podcast/physical…ess/id1181834388

FACEBOOK: www.facebook.com/kunletcampbell

TWITTER: twitter.com/2xeCommerce

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (they don’t need to all meet at the same time) 3. Zero in on a few that you will work closely with 4. Expand to consultants, agencies or advisors to carry out specific actions 5. Seek insights from academic and rigorously researched sources. 6. Other sources of info: Q&A sites, YouTube, limited number of credible courses 7. I personally search through the iTunes podcast app for interviews and conversations

KEY POINTS: Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)

• Start off with research paper below….end with ‘trusted advice’ (episode #8 on PPBP, energy & sports drinks business failure, Tyler Benedict)What to do when you have a problem / want to get into something new:
• What to do when you have a problem / want to get into something new: - don’t Google - don’t check social media - go to AMAZON and buy 3 books on the subject
• Before speaking with Advisors and Consultants: Importance getting no-strings-attached advice from someone that has done what you are looking to achieve
• Being part of a mastermind can help you connect with people that have done it before
• Consultants and Advisors:
  • The extremes - the nasty coach vs. the YES man
  • You are essentially looking for the truth
• You need to CUT OUT THE NOISE: Why most coaches selling courses on Facebook and YouTube are probably not right for you
• I personally search iTunes: iTunes search is still the most versatile app for searching podcast episode
• I have downloaded the Mixergy and EOFire apps to search through their archives
• Q & A sites like Quora and Reddit could offer pointers sites work but also know how to sniff out self-promotions and plugs
• The source of your information is critical - in business try to cite data academic sources and stats rigorously researched sources
• For marketing information, I believe networking is important for knowledge

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g ---------------------------------------------------------------------------------------------

On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures monthly over the course of the four years he was there. GOG.com grew from #6 in its industry to #2 over his tenure.

Their success was made possible by a few different tactics, which Trevor attributes to the classic 4 "P"s of marketing: Product, Price, Promotion and Place. All of which he applied.

Over our conversation, we touch on branding, perception and the impact of manipulating pricing and product (an area many marketers do not seem to tweak or adjust).

In this episode you will learn about: - How the Trevor revved up GOG.com's revenue from 6-figures a year to 6 figures a month in 4 years. - How to identify audiences likely to be interested in your products. - How to build a firm foundation for your promotions by determining why you are in business in the first place. - How to double or 10x your business with the 4 Ps of marketing.

Guest Bio Trevor is U.S based marketer with 20 years of experience and has, focused mostly on strategic, digital and event marketing; He has been a consultant at Disney's Yellow Shoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken five different startups from newly launched to #1 in their market.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Subscribe to our iTunes Channel: https://itunes.apple.com/podcast/physical-product-business/id1181834388

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

--------------------------------------------------------------------------------------------- Yohan Jacob is the President and Founder of Retailbound, Inc., a full-service retail consulting agency based in Chicago. He has been consulting in retail for close to a decade now since 2008, Retailbound offers retail coaching, retail consulting, and managed marketing assistance to manufacturers who want to sell their products to retailers

Yohan & his team have taught and consulted with over 3500+ entrepreneurs on how to sell their products to retailers. Unlike most retail consultants, Mr Jacob has been on BOTH SIDES of the retail buyer’s desk, both as a manufacturer and as a large retail buyer.

Check out the Retailbound, Inc. site here: retailbound.com/

On this episode, you'll learn more about: - What you need to know before talking to a buyer. - What you have to prepare and what they might ask you. - What retail buyers are looking for in products that they may accept a deal with. - What the best path is regarding Indiegogo - Amazon - Retailers - How to really test your product before getting it out there.

--------------------------------------------------------------------------------------------- FOR FULL SHOWNOTES WEBSITE / BLOG: 2xecommerce.com/podcast/

Subscribe to our iTunes Channel: itunes.apple.com/gb/podcast/physi…d1181834388?mt=2

FACEBOOK: www.facebook.com/kunletcampbell

TWITTER: twitter.com/2xeCommerce

CONNECT SOME MORE.... Subscribe to our MEDIUM: physicalproductbusiness.com/

HELLO - Today's show is a Rerun of an episode originally published back in September 2015!

I shared tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an eCommerce brand online that double-up as link acquisition activity as a by-product (after brand reach to PEOPLE).   I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as Trust Flow, Citation Flow, Domain Authority, Page Authority, MozRank and MozTrust.   And then I move into the core topic i.e. 14 ways to build your eCommerce brand online for maximum SEO domain authority building. I give a bonus tip ;)

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE: https://youtu.be/TrZW1-9DV68

--------------------------------------------------------------------------------------------- I often get questions about how to partner up with celebrities and brands for endorsement deals and merchandised products. What better way to answer them than to invite an entrepreneur who not only knows a tonne about celebrity endorsements but runs a business that sells the official Vodka brand for the retired ex-Chicago Bulls NBA star: Dennis Rodman (who has also played for the Detroit Pistons, San Antonio Spurs, Los Angeles Lakers, and Dallas Mavericks). Andreas Johansson comes from the real estate and is actually a luxury holiday property developer. The projects he was involved in enabled him not only build his network of high net worth individuals but also gave him the opportunity to meet and become friends with celebrities through their agents. He decided to make a move into endorsing celebrities and launching products closely associated with celebrities. Three years into the market, Dennis Rodman’s Bad Ass Vodka is still successful, and the man behind it tells us how he started up and how to build a celebrity-branded product.

Check it out here: http://rodmanvodka.com/

On this episode, you'll learn more about: - How a real estate developer built his network and finally started businesses marketed by celebrities and endorsements. - How to decide who to endorse your product that your audience will resonate with. - How to determine a good product.

--------------------------------------------------------------------------------------------- CONNECT SOME MORE.... Subscribe to our MEDIUM: https://physicalproductbusiness.com/

Subscribe to our iTunes Channel:https://itunes.apple.com/gb/podcast/physical-product-business/id1181834388?mt=2

FACEBOOK: https://www.facebook.com/kunletcampbell

TWITTER: https://twitter.com/2xeCommerce

FOR FULL SHOWNOTES WEBSITE / BLOG: https://2xecommerce.com/podcast/

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

What Kind of eCommerce Business do you run or intend to run?

Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need answer five fundamental questions, that will solidly define your business model.

The options you choose uniquely categorise your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

1. What is our product range focus now and in the mid-term?
2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
3. What is our vertical and what specific niche in this vertical is our focus?
4. How do we want the market to perceive value? By price, function/product quality or a luxury
5. How replenishable are the products that we will be selling?

When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

-----------

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/Cc1XQG_itAI

----------------------------------------------------------------------------------------------- Daisy Jing started out as a YouTuber without any intentions of building a physical product business. She set up a YouTube channel to connect to the people that are more like her. She had an acne skin condition that made her go to the dermatologist. This doctor gave her a maintenance product that she could create at home. When her audience saw the wonderful effect of the product, that is when BANISH started.

Check it out here: https://www.banishacnescars.com/

On this episode, you'll learn more about: - How a girl who felt like an outcast made a connection to people that can relate to her. - How she started her 7-figure business with just a laptop. - How she turned her imperfection (acne) into something that she can share and help people have more confidence. - How she manages 2000 product orders a month, 7 years after she started.

Subscribe to our medium page:

https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store…

-----------

On this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be:

1. Vertically integrated (manufacture your products)
2. Have retention built into your product
3. Create a Word of mouth viral loop

The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it on this episode

-----------

PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

Subscribe on Medium: https://physicalproductbusiness.com/

PLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. WATCH THIS INTERVIEW ON YOUTUBE:

https://youtu.be/pWMQvFNVNqI

---------------------------------------------------------------------------------------------

On today’s episode, we are joined by Purusha Rivera, founder of My Baby’s Heartbeat Bear. A very brilliant line of products that lets expecting parents record their baby’s heartbeat and keep a teddy bear that plays the baby’s heartbeat as a keepsake.

Subscribe to our medium page: https://physicalproductbusiness.com/

Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness