2X eCommerce Podcast

2X eCommerce Podcast

By Kunle CampbellBusinessMarketing
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2X eCommerce Podcast episodes

  • SE3 EP33: The Current Opportunities for Etailers in Print on Demand (POD) /w Teespring
    On this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform.   People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia.    We talk about a range of topics including
    • How ecommerce businesses can use POD as a branding and customer affinity tool,
    • the evolution of print of demand,
    • Teespring's recent expansion into Asia 
    • Teespring's marketplace expansion strategy
     

    ---

    SPONSORS:

    This episode is brought to you by:

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

    ★ Support this podcast ★
    40 min
  • SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang
    On today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes.   We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers.    I personally use ManyChat    Mikael Launched ManyChat in 2015, and has grown the platform to support over 100,000 businesses.  ManyChat also connects to over 250,000 Facebook pages.    ManyChat is arguably anti-email and show that you can potentially  get 10x more leads and paying customers using Facebook Messenger chatbots over traditional email marketing.   With email open rates and click-through rates now averaging 25-35% and 1-2% respectively, businesses need a better way to communicate with their leads and customers. In 3-5 years, the majority of business to customer communication is going to be done through chat messengers.   1.3 billion people use Facebook Messenger every month, and there are 65 million businesses on Facebook. ManyChat's mission is to empower these businesses to connect with customers on their terms and inside of platforms they are already using dozens of times every single day.    

     

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

    ★ Support this podcast ★
    50 min
  • SE3 EP31: Campaign Management - Analysing Performance and Making Decisions (DAY 5) ~ Pillars of a Rock Solid Facebook Ads Strategy

    If you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters specifically for ecommerce businesses. Get in touch to apply. 

    Campaign Management: Analysing your Ads and Decision making

    Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns.  

    I set up my Adset reports in two ways.  The first way is what I refer to as the Funnel Reporting view I use to get a quick glance at performance. Here are the columns I set up:

    1. Budget
    2. Delivery
    3. Reach
    4. Link Clicks
    5. Amount Spent
    6. Website Purchases Conversion Value
    7. Website Purchase ROAS (Return on Ad Spend)
    8. Cost Per Website Purchase
    9. Website Purchases
    10. Website Add to Cart
    11. Cost per 1,000 People Reached
    12. CPM (Cost Per 1,000 Impressions)
    13. CTR (Link Click-Through Rate)
    14. Unique Link Clicks
    15. Button Clicks
    16. Cost per Unique Link Click
    17. Website Checkouts Initiated
    18. Website Adds of Payment Info
    19. Cost per Website Add to Cart
    20. Relevance Score
    21. Frequency
    22. Page Likes
    23. Positive Feedback
    24. Negative Feedback

    The second view I use is ROI focused and solely used for tracking costs and making decisions. Here is how I arrange the columns:

    1. Amount Spent
    2. Website Purchases Conversion Value
    3. Website Purchase ROAS (Return on  Ad Spend)
    4. Website Purchases
    5. Cost per Result
    6. Cost per Website Purchase
    7. Website Checkouts Initiated
    8. Cost per Website Checkout Initiated
    9. Website Adds to Cart
    10. Cost per Website Add to Cart
    11. Unique Link Clicks
    12. Cost per Unique Link Clicks
    13. Website Content Views
    14. Cost per Website Content Views
    15. Reach
    16. Cost per 1,000 People Reached
    17. CPM (Cost per 1,000 Impressions)
    18. Unique CTR (Link Click-Through Rate)
    19. Cost per Outbound Click

    You want to set benchmarks for all your 'cost per...' metrics. With the most important being:

    • Cost per Website Purchase
    • Cost per Unique Link Clicks
    • Unique CTR (Link Click-Through Rate)
    • Cost per 1,000 People Reached or CPM (Cost per 1,000 Impressions)
     

     

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

    ★ Support this podcast ★
    23 min
  • SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy

    For media buying specific to eCommerce, check out 2xmedia.co.

    4 Ways of Scaling a Campaign   Campaign doing well - what do you do to SCALE up?   OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone   OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplicate the adsets and adjust the budget between 50-300% DO NOT touch a working ad set    OPTION 3: Horizontal Scaling Strategy 5-10 duplicates of the same adset and carry out 20% increments every 3 days     OPTION 4: Product Scaling Adding more products and testing these new products on Facebook   OPTION 5: Export you winning ads from an existing Ad account  Export you winning ads from an existing Ad account to a new ad account. Ad accounts have a different performance.

     

     

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

    ★ Support this podcast ★
    21 min
  • SE3 EP29: Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy
    Creatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL   Facebook,  Instagram,  Messenger, and  Audience Network   Retargeting Patience Budget - you need 7 days tasing on most occasions.   Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was you make ads that really native to each placement.   Ad Level Metric:  Negative Feedback A score based on the number of times people hid your ad or chose not to see ads from you. Your ad's negative feedback level can be low, medium or high. If your ad gets a lot of negative feedback, it means people have indicated they don't want to see it anymore.   Positive Feedback An estimated score based on the number of times people are expected to interact with your ad (example: reacting to a post, clicking a link) and help you achieve your objective. Your ad's positive feedback level can be low, medium or high. The higher your ad's positive feedback level, the better people are expected to respond to it.  

     

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

     
    ★ Support this podcast ★
    21 min
  • SE3 EP28: Budget and Bidding - Ad Auction (DAY 2) ~ Pillars of a Rock Solid Facebook Ads Strategy
    A fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction.   For each ad impression,  Facebook's ad auction system selects the best ads to run based on two criteria  1: The Ads' maximum bids and  2: The Ad performance.    Ads perform against each other. Facebook only charges you the bid necessary to win the auction.  The bid that eventually wins the auction may be lower than the maximum bid you've set for your ads, so we recommend you enter your true maximum bid.   Targeting can be hugely important because… it ensures you reach a relevant audience that's more likely to engage with your ads.   A couple of tips: - Go broad for cheaper clicks and conversions - Walk up the ladder technique: in order to maximize conversions, optimize towards the highest intent event that has enough data e.g.  - Initially go broad on placements   Pay attention to the user experience: monitor feedback and improve your landing page: Facebook factors in web page load times when determining user value. Ensure landing page mobile devices are optimised.   - Minimize landing page redirects, plugins, and link shorteners and compress large files - Utilize multi-region hosting to improve server response time - Use a high-quality Content Delivery Network (CDN) to reach audiences quickly - Remove render-blocking javascript

     

     

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

     
    ★ Support this podcast ★
    27 min
  • SE3 EP27: Audiences and Targeting (DAY 1) ~ Pillars of a Rock Solid Facebook Ads Strategy
    Episode 1: Audiences and Targeting   On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy.   Audiences and Targeting Bidding and Budgeting in the auction Creative   Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale that want your product.   Most other elements in Facebook advertising, support the above.   MJ DeMarco author (Millionaire Fastlane/Unscripted If your business stops when you stop advertising, you have a product problem #profound Aim for a "productocracy" which is a product that PULLS vs PUSHES:  1 new customer = 2 thru word of mouth.  A productocracy survives and grows without advertising.  If your business stops when you stop advertising, you have a product problem.  An ad-dependent business = PUSH.     Audiences So let us talk Audiences When you hear about the advantages of marketing on Facebook, be it organic or Facebook advertising,  you always hear about the number of monthly active users. Facebook has about 2.2 billion active users.   As an ecommerce brand, you are going to have to initially figure out segments within this 2.2 billion base that will make ideal potential customers.  This is where targeting comes in.    On Facebook, you have the following targeting options: Cold audience targeting Custom Audience Targeting   Then as your custom audience targeting matures, you can eventually use what I term the power of Facebook audience targeting: Lookalike Audiences  

    ---

    SPONSORS:

    This episode is brought to you by:

    .STORE

    .STORE domains are getting mainstream adoption by brands such as Emirates (www.emirates.store), Jimi Hendrix (www.jimihendrix.store), and F1 (www.f1.store).

    If you want a short and snappy domain name for your retail brand or your online store, you can now get a .STORE domain name for just £4.99 or about $6.99 using the coupon code 2XSTORE at www.get.store. 

    and

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

     
    ★ Support this podcast ★
    21 min
  • SE3 EP25: ♺ Categories of Ecommerce Business Models ♺

    Hello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store…

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    What Kind of eCommerce Business do you run or intend to run?

    Creating a compelling value proposition requires a grounded understanding of your business model. Besides building an ‘online retail’ business or ‘doing eCommerce’, you need to answer five fundamental questions, that will solidly define your business model.

    The options you choose uniquely categorize your online retail business model and help you refine your value proposition. Here are the five questions to answer; remember these apply to both growing eCommerce businesses and start-ups:

    1. What is our product range focus now and in the mid-term?
    2. Are we a Direct to Consumer (D2C) brand, Merchandisers or a Hybrid?
    3. What is our vertical and what specific niche in this vertical is our focus?
    4. How do we want the market to perceive value? By price, function/product quality or a luxury
    5. How replenishable are the products that we will be selling?

    When you get into detail and answer each of the above questions, you will have a fine-tuned eCommerce business model and will arrive at your value proposition.

    If you already have a value proposition, you will find that most of all of the key elements in it fit the above categories.

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    PHYSICAL PRODUCT BUSINESS PODCASTRemember we now have a sister video podcast: PHYSICAL PRODUCT BUSINESS PODCAST. You can subscribe on either YouTube, SoundCloud or Medium for updates:

    Subscribe on iTunes: https://itunes.apple.com/podcast/physical-product-business/id1181834388

    Subscribe on YouTube: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g

    Subscribe on SoundCloud: https://soundcloud.com/physicalproductbusiness

    Subscribe on Medium: https://physicalproductbusiness.com/

    ★ Support this podcast ★
    22 min
  • SE3 EP24: How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE

    On this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly.

    I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords.

    Steve Dinelli and his team help companies scale quickly through business consulting while simultaneously managing profitable growth on Facebook, Google, and Pinterest.

     

    Blackbird Garage works with rapid growth direct to consumer brands such as Hello Fresh, MVMT, Casper, Brooklinen among others.

    Do stay tuned!  

    ---

    SPONSORS:

    This episode is brought to you by:

     

    Klaviyo 

    Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

     

     

    ★ Support this podcast ★
    42 min

About 2X eCommerce Podcast

From the publisher's feed

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.