2X eCommerce Podcast

Today's episode is packed with a tonne of tips for optimizing product description pages in ecommerce stores. My guest, Selena Knight is an expert retail consultant based in Australia. She talks about five pillars of highly converting product description pages. 

1. Content should describe how your product makes people feel
2. How people will use your product
3. List the benefits, not the features - always add ‘so what’ at the end - why is this great for me
4. Craft into a Story
5. Do research - https://answerthepublic.com/ + forum

Learn more about Selena here:  https://salenaknight.com/ And also check out her podcast.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

★ Support this podcast ★

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels. 

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

• Black Friday
• Cyber Monday
• 12 Days to Christmas
• Shipping Deadlines
• Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

 

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

★ Support this podcast ★

We welcome Dylan Kelly once again to the show! If you do not remember Dylan, tune into episode SE3 EP19 - Ecommerce Email Funnels – how to STOP leaking revenue in your funnels. 

On today's episode, Dylan will be talking about nailing email marketing in Q4, the quarter that makes or breaks most retail businesses i.e.

• Black Friday
• Cyber Monday
• 12 Days to Christmas
• Shipping Deadlines
• Christmas Eve Gift Cards

Dylan Kelley is the founder of Wavebreak. Wavebreak helps Shopify stores make the most of their email marketing. Dylan has spent his entire career in ecommerce, but he didn't always do email marketing.

Dylan is offering a free 20-minute Q4 email marketing strategy session here to all 2X eCommerce listeners:

http://wavebreak.co/strategy/

 

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

★ Support this podcast ★

On this episode, I am going to go through what you need to have in place in order to win on Facebook LONG TERM.

FUNDAMENTALS 1. Established Product / Market Fit 2. Your customer avatars for cold targeting - who buys from you? who is likely to buy from you? 3. Rock solid customer list

CAMPAIGN 1. Creatives: image and video 2. 15-second videos 3. Creative variations 4. Work in cycles 4-5 days cycles to understand what works 5. Hack virality into your videos 6. Show your product in use

 

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

 

★ Support this podcast ★

My guest on today's show is Jan Soerensen, a General Manager at Nosto - an ecommerce personalisation platform that analyzes hundreds of thousands of data points in online retail stores in real-time and uses AI driven predictive analysis to deliver the most relevant shopping experiences at every touch point, across every device.

Jan's focus lies with ensuring that Nosto continues to deliver industry-leading personalized shopping experiences, at every touch point, across every device for the over 2,000 retailers using Nosto services. As a true e-commerce insider, Jan’s experience with personalization and AI helps maintain Nosto as the fastest growing personalization solution in the world.    

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SPONSORS:

This episode is brought to you by:

Klaviyo, the game-changing email automation tool specifically built for scaling eCommerce businesses.

Klaviyo Boston Ecommerce Event

Between September 13-14th, Boston, Massachusetts, is going to EXPLODE with eCommerce Marketing Insights. Klaviyo Boston is coming up in September — and it's the largest in-person gathering EVER of the Klaviyo community!

With two days and more than 30 practical, substantive sessions to choose from, it's the no-fluff, no-BS ecommerce marketing conference you can't afford to miss.

Get your ticket at klaviyo.com/boston

   

★ Support this podcast ★

These are mindset hacks I currently use in my personal and business life:

1. What do you tell yourself everyday?
2. How do you translate events?
3. Do you meditate?
4. My Routine -> SLEEP > WAKE > EXERCISE > REFLECTION
5. Visualise Results and the end goal
6. Learning to Embrace Pressure
7. Keeping a Clean Mind and a Clean Body.

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

★ Support this podcast ★

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This episode is focused on single product eCommerce businesses… that want to own a specific category.

Let me give some examples of single product direct to consumer businesses that own specific categories:

BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders

MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about

GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear

HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.

HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail

 

....your turn!

 

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SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

★ Support this podcast ★

FreeeUp.com is the top marketplace to hire pre-vetted freelancers online in eCommerce, Amazon, digital marketing, advertising, web development, and web design.   Connor Gillivan is the Chief Marketing Officer and a co-founder of FreeeUp. In its first 2 years of business, over 1,000 freelancers have been added to the network, and add over 5,000 business owners to the platform.   Connor focuses on adding new clients, increasing freelancer applications and on improving the overall customer experience in the marketplace.   FreeeUp has over 1,000 pre-vetted freelancers.  

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

★ Support this podcast ★

I have a JV opportunity in an ecommerce concept that I have thoroughly tested between December 2017 - April 2018.

Over that period I was able to generate $200K in Sales and a 15% gross profit.

I am now looking for the right person to partner with, in order to take this venture to an 8-figure business.

I am looking for expertise in Supply Chain, Manufacturing contact and Finance Planning. 

Equity share will be discussed in more detail with shortlisted individuals. 

 

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

 

★ Support this podcast ★

Today's guest Depesh Mandalia is one the UK’s most prominent Facebook Ads experts with a growing global following. He has profitably managed over $20 million ad spend on Facebook over the last 5 years.

He is an advisor and advocate for Facebook he also runs a Facebook ads agency together with a coaching and training programme with clients around the world.

Some of you might remember him from Episode 29 which featured LostMyName - the startup that grew to $26.5M in revenue in 18 months. Depesh helped the company scale with Facebook ads back in 2015. 

He has just launched a Facebook Ads course called:

OWN Ecommerce in Q4 with Facebook Ads, available here: https://members.zasr.digital/facebookadsforecom 

And is offering 2X eCommerce listeners a 25% OFF discount if you use the code 2XEC

The offer will be available until Tuesday 31st July 2018.

 

This other Elite Facebook Ads Training Program that includes 1:1 coaching with Depesh over 3 months is available here: https://2xecommerce.com/depesh/

 

 

-----------

SPONSORS:

This episode is brought to you by:

Klaviyo 

Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, in just a few clicks you are able to activate pre-built email automation flows such as cart abandonment, up-sells and win-backs.  Klaviyo also seamlessly integrates with Facebook Audiences. If you’re an eCommerce manager, I cannot recommend Klaviyo enough. Give Klaviyo a try today on  www.klaviyo.com.

 

   

 

★ Support this podcast ★