2X eCommerce Podcast

What exactly is the Omnichannel experience?

Does Omnichannel apply to pure play online retailers?

If you are curious to know how not only high street retailers but also pure play e-tailers can adopt an Omnichannel mindset towards driving a unified experience to their customers….LISTEN IN!

George Skaff is Chief Marketing Officer of TouchCommerce - an enterprise end to end omni-channel online engagement platform with live chat tools and mobile customer support. They boast of clients such as Comcast, T-Mobile, Virgin Media and others

George has over 25 years of progressive experience in the IT industry. Prior to joining TouchCommerce, George was a principal at MARKETify, and previously held senior marketing positions at SGI (Silicon Graphics Int'l), Wyse Technology (now Dell|Wyse), NEC Computers and Logitech.

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If you sell on Amazon, then you know how coveted owning the BUY BOX is in the Amazon marketplace!

My guest today; Shmuli Goldberg, Director of Marketing at Feedvisor an Amazon Repricing platform talks us through the key signals Amazon uses to determine which retailer wins the BUY BOX.

He also talks us through FBA - fulfilled by Amazon, FBM - fulfilled by merchant, how to start up on Amazon and scale up and all about DYNAMIC PRICING!

Stay tuned if you want to find out more!

The full transcript of this episode will be available from 17th April on http://2xmedia.co/podcast/

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Happy Easter! Dropshipping is a very dicey subject.

Most e-tailers that dropship often hesitate to admit that they dropship...

My guest on today’s show are etailers that drop-shiped some of their inventory in the past and have now launched a print-on-demand site that drop-ships for retailers and brands as well as integrates with numerous ecommerce platforms.

Julia Gifford, Marketing Manager of Printful (http://theprintful.com) will be talking about - Drop-shipping and Facebook on this episode.

BTW - I will be speaking at The Commerce Exchange Conference and delving into the business DNA and business models adopted by fast-growth eCommerce start-ups (with examples and case studies).

Use my code 2XMEDIA you can grab a ticket for only £40 instead of £60

JUST HEAD OVER TO: http://thecommerceexchange.co.uk/conference/

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This episode is about Dropshipping eCommerce: CarPartKings’ Meteoric Growth to $8 million revenue in less that 3 years.

A lot can happen over the course of 3 years….my guest on today’s show proves it.

Michael Dash, Co-founder of CarPartKings.com managed to build a dropship Auto-parts eCommerce business from $0 to $8 million in just under 3 years.

Michael reveals:

- how he was able to consistently double revenue over 3 years

- if you are thinking about dropshipping for you eCommerce venture - how to start

- How he manages over 500,000 SKUs

It is packed with great info that is sure to inspire you grow your ecommerce operations

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Today's Guest: Tristan Handy - the VP of Marketing at RJ Metrics (https://rjmetrics.com).

Have you wondered what growth metrics you need to track if you are looking for potential investors in your eCommerce venture?

OR Do you have investors in your ecommerce business and would like to know specific metrics to report to these stakeholders?

Show notes available on: http://2xmedia.co/podcast/ep09/

Tristan Handy, my guest in this week’s episode reveals:

- what metrics ambitious fast growth eCommerce businesses must constantly track

- how best-in-class eCommerce businesses achieve 230% growth or higher and...

- The 4 core ways high growth eCommerce businesses separate themselves from the pack and aggressively grow

It is packed with great info to help you start thinking more about growth metrics to grow your ecommerce operations.

ABOUT RJ METRICS:

RJ Metrics is an end to end marketing analytics platform and dashboard for businesses (large and small).

They specifically cater for eCommerce, SaaS and Mobile App businesses.

In eCommerce, they offer vital stats and reporting on Customer Acquisition, Conversions and Retention.

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How does a bootstrapped dropship furniture business (YES Dropship) grow from $1.6m to $7.6m in 1 Year?

That is about 380 per cent Year on Year growth.

And then grow again from $7.6m to $13m the following year?

….that is 70 percent Year on Year (YoY)

Read the Audio Transcript and Show notes on: 2xmedia.co/podcast/08/

Mark Ginsberg, Marketing Director of BeyondStores.com shares some digital marketing insights on how BeyondStores was able to see rapid business growth in such a short period of time.

Today’s guest shares not only how his team manages over 150,000 SKUs but also how they have managed to rapidly growth their bootstrapped 3 year old online retail furniture business predominantly with: Google AdWords, Product Listing Advertising (PLA), Amazon Marketplace, Amazon Product Ads, Online Marketplaces, Shopping comparison engines and SEO

It is one of my more technically oriented interviews that digital marketing managers would enjoy.

I’d definitely recommend that you take notes on this one!

2011 -

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Peder Stubert is the co-founder of Virtusize, an awarded fashion ecommerce virtual fitting application that successfully tackles the industry problem of size and fit when buying clothes online, and is said to reduce return rates by up to 40%. In Episode #7, Peder shares some tips on how Fashion online retailer can reduce returns.

Full show notes available on: http://www.2xmedia.co/podcast/07/

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Ronald Duncan is the founder of cloudBuy, a B2B (Business to Business) eCommerce and eProcurement platform. In episode 6 of the 2x eCommerce Show, he shares tips on how to get B2B eCommerce and eProcurement right as well as how cloudBuy works for entrepreneurs looking to get started in B2B eCommerce. His key takeaways are: Going Global, having a Structured Pricing model in line with volume, investing in and providing quality rich-content with joined up system (integration), SEO - unstructured - optimised and winning deals i.e bidding to RFQs.

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Danz Spas are a pure-play online retail business that sell affordable, high quality hot tubs and spas online to the UK and EU market.

Founded in 2006 by Daniel Thomas, it is now a £1 million ($1.7 million) plus business based in Nottingham (UK). What caught my attention and triggered this interview, was a BBC article titled 'The value of celebrity endorsements' - that revealed pop star, Sophie Ellis-Bextor endorses Danz Spas.

Danz Spa also boasts of having other UK celebrity customers like: John Barnes (UK footballer), John Newman (pop-star), Sophie Ellis-Bextor and soon to be Alexandra Burke (pop star). It was the second time I had read about Danz Spas in the mainstream press and I really wanted to dig into the workings of their PR strategy as well as the impact of a high powered celebrity endorsement on their eCommerce sales. Daniel is by all measures a gentleman with a lot of hustle. He was very well prepared for this interview and shared a lot of figures about his business as well as the Spa industry in general.

http://2xmedia.co/podcast/ep05/

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In Episode 04, I drill into eight-figure ($10m+) eCommerce businesses - I have put together a list of ten areas of marketing, analytics and business operations these super successful online retail businesses do not take lightly at all.

So this list I’ve put together will take you through each of these 10 habits or best practices these businesses take seriously. So stay tuned and listen in.

http://2xmedia.co/podcast/ep04/

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