2X eCommerce Podcast

SockShop.co.uk claim to have the biggest choice of socks on the planet with a whooping 12,000 SKUs! It is one of over 6 fashion brands under Ruia Group - a family-run textile manufacturing, import and distribution business headquartered in Manchester UK. In 2006, The Sock Shop, was acquired by Ruia Group. They stripped it down to an online brand and have since manage to grow the SockShop by 20-30% year-on-year.

The official name of Sock Shop is Drew Brady & Co Limited T/A SockShop and they also own another online store: elinens.co.uk. I had the opportunity to interview Alok Ruia, a Director and Paul Hanley, Ecommerce Manager who manages brands; HeatHolders, Sockshop, eLinens.co.uk and Hawick Knitwear. This interview will make a great listen if you run a specialist online retail operation or are considering starting one.

http://2xmedia.co/podcast/ep03/

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Over the last 30 Years, Virginia Hayward have been wholesalers and more recently online retailers of Hampers and Gifts with a heavy seasonal emphasis on sales at Christmas time.

Virginia Hayward supply a number of quite well known UK household retail brands like: John Lewis, Waitrose, Selfridges, Interflora and FunkyPigeon.com.

I had the privilege of quizzing both the Sales Director, Sam Hayward and Head of Marketing, Justin Walmsley about their online customer acquisition marketing strategy and tactics.

They are a £10 million ($15.5 million) turnover company with 30% of sales coming from online acquisition channels.

How do they prepare over 10 months to cash in on 95% annual revenue. This interview will be of particular interest to online retailers with seasonal businesses.

http://2xmedia.co/podcast/ep02/

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The Diamond Store is a £5 million+ pure play online jewellery retail brand. They have gained a huge customer-base and following with 50,000 customers (and counting) since their inception in 2006. The Diamond Store are two time UK Jewellery Awards winners for “Jewellery E-tailer of the Year”. As at 2011 (3 years ago) their revenue was about £2 million ($3 million). They introduced product videos in 2012 and today revenue today is well over the £5 million ($7.9 million) mark. This podcast interview with their founder and CEO, Gary Ingram, discusses the growth path, customer acquisition, customer service and the future.

http://2xmedia.co/podcast/ep01/

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YES - I finally came around to getting the 2X eCommerce Podcast off the ground! This show hosted by me, Kunle Campbell and is focused on eCommerce growth and marketing for online retailers looking to double their traffic, conversions and sales. I interview Founders and Directors of fast growing 7-8 figure E-commerce businesses. Subscribe to the show if you are a wantrepreneur, entrepreneur, a marketer or even an investor with an interest in retail.

http://2xecommerce.com/

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