2X eCommerce Podcast

On today’s episode we talk MONEY….MONEY….MONEY.

By that I mean raising CAPITAL for ECOMMERCE.

I am going to be speaking about the current options available beyond Family and Friends:

RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%.

Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter.

He is the founder of a Philadelphia based product development company called: Innovation Factory (http://innovationfactory.com/) and an eCommerce start up: American Certified (http://americanCertified.com) - which claims to offer the largest selection of American-made goods.

Marvin recently closed in on a Kickstarter Campaign for his latest Made In USA invention: The Lil Trucker™ surpassing its $25,000 goal by almost 500% - it raised $123,310.

Here's the campaign: https://www.kickstarter.com/projects/1866162613/the-lil-truckertm

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Hope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy.

In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and

Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes!

More about Jeff:

Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program.

He founded CPC University- a program dedicated to training CPC's operational team on cutting edge of retail search strategies.

About CPC Strategy:

CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS.

I follow their company on social media as well as attend their webinars.

I also read their blog and whitepapers.

They do know their stuff.

Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising .

This is the first AdWords Episode (Part 2) is dedicated to running eCommerce AdWords campaigns.

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This is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy.

CPC strategy are a well respected paid search management agency with a specialist focus in retail.

In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA).

We cover pretty much everything retailers need to know about Google Shopping Ads today.

You are bound to take a LOT of notes whilst listening to this one!

More about Jeff:

Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program.

He founded CPC University- a program dedicated to training CPC's operational team on cutting edge retail search strategies.

About CPC Strategy:

CPC strategy are a well respected paid search management agency with a specialist focus in retail servicing clients such as SEARS, CLARKS (the shoe makers) and PAYLESS.

I follow their company on social media as well as attend their webinars.

I also read their blog and whitepapers.

They do know their stuff.

Given that you 2Xers are all into online retail and growth focused, I approached CPC strategy to come on the show to talk over 3 episodes about AdWords, Amazon Advertising and Facebook Advertising .

This is the first AdWords Episode (Part 1) is dedicated to running eCommerce AdWords campaigns.

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We are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon.

Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalisation and real-time user behaviour.

In the last 7 years, he has worked on personalization engines for Amazon.com, IMDB, Zappos, Audible, and over 50 other companies spanning across e-commerce, marketplace, travel, and other online portals.

In this episode, Saurabh delves deep into the topic of: "Personalisation in eCommerce and it’s impact on Conversions".

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Paul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk.

He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding.

He gets brutally honest with me on this show about business fundamentals, entrepreneurship and the channels of marketing that have enabled his business manage triple digit growth Year-on-Year over the last 5 years. Stay tuned!

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How can online retailers drive up both Average Order Value (AOV) and Sales Conversions with Pre-Sales Live Chat?

How can online retailers use and leverage firsthand feedback from shoppers through live chat?

Should you be using video live chat?

My guest on today’s show Joel Feldman, a Co-Founder of Proonto (https://proonto.com/): the first online marketplace that connects eCommerce websites with Sales Live Chat Experts, answers these questions and takes us through best practices for live-chat in a pre-sales eCommerce environment…stay tuned!

Crowdsourced/Outsourced Pre-sales Live-Chat Support for Growing eCommerce Startups

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What exactly is the OPTIMAL Checkout experience in a device agnostic world?

How can you reduce checkout friction and drive up average order value on not just desktop computers but also tablets and mobile devices?

My guest on today’s show Rick Wilson, is the President of Miva (http://www.miva.com/), an eCommerce SaaS platform with over 12,000 active stores.

He takes us through the optimal shopping cart process, shopping cart best practises and tactics as to how online retailers can drive up their average order value (AOV) at checkout.

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If shopping cart and checkout optimisation is of interest to you then you have to listen in to this show!

My guest on today’s show is Niklas Adalberth; the cofounder of Klarna (https://klarna.com/), a Swedish based ecommerce checkout solution that aims to reduce checkout friction on desktop and mobile devices.

Niklas takes us through eCommerce checkout best practises as well as how his company's very unique ecommerce checkout solution used by over 50,000 retailers aims to reduce checkout and payment friction by eliminating payment at checkout completely - I know: it sounds counter-intuitive - it's a simple yet quite clever solution and that is why you have to listen to this episode!

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What’s more important: driving more traffic or improving conversions?

How do you find and fix areas in your store and ecommerce funnel leaking money?

What is a detailed and definitive way of carrying on conversion optimisation and split test on an ecommerce site?

My guest on today’s show; Peep Laja runs one of the most popular CRO blogs out there as well as a CRO agency: conversionxl.com.

He’s going to answer these questions and shed more light on his agency’s highly detailed ecommerce conversion optimisation process, how they establish hypothesis and tests

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Are you considering layering in a subscription service on your existing eCommerce business?

OR

Starting up a subscription eCommerce business?

If your answer is YES to either question, then listen into this episode!

We’ll be talking about the ideal products for subscription commerce, key metrics to for subscription commerce like customer lifetime value (CLV), churn rate and customer acquisition and why subscription eCommerce is so hot right now

Craig Vodnik - Co-Founder of cleverbridge - a global ecommerce and subscription provider for over 300 of the world's largest corporations

Craig’s is an internet tech veteran - his expertise dates back to 1995

when he was part of the team that launched the Chicago Tribune Newspaper’s website.

He has worked in eCommerce, advertising and the financial services industry.

And has a degree in Nuclear Engineering!

He is going to talk about subscription ecommerce going mainstream

and why its predictability and recurring revenue stream makes it such a desirable model

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