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Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.
Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.
Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.
Key Topics
Resources
Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.
By Craft Brewery Financial Training Podcast4.8
1919 ratings
Today on the podcast we hear from Brian Deignan, founder of Validation Ale in Santa Barbara, California.
Validation ale's tagline is: "Allowing great beer to rise to the top. Your order is a vote toward Validation." The concept is to curate an evolving tap list based on customer orders and taste.
Validation uses data to drive decisions on what beers belong on tap. This approach gives customers what they want while maximizing beer sales on draft. A lovely combination.
Key Topics
Resources
Ready to transform financial results in your beer business? Learn more about the Beer Business Finance Association, a network of owners and managers working together to build more profitable companies.

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