Art of Mortgage Marketing

3 BIG Reasons Why Most Mortgage Pros Put Up With Being Their Realtors' Loan Bitch (And How to Finally Get the Respect and Referrals You Deserve!)


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For many of us, the thought of an LO being in the driver’s seat is akin to the Loch Ness Monster: we hear about it, but we never see it for ourselves. Why is it that a mortgage pro holding the cookie seems so foreign to us?

 

Where have loan officers gone so wrong, and how can we start re-positioning ourselves, so Realtors give us the respect we deserve? Is it possible to do it WITHOUT reinventing the wheel?

 

In this episode, I’m diving into the 3 things that have made mortgage pros meek and weak- and how to flip the switch!



"When you don’t have the right dynamic in your relationship with Realtors, you will feel forced to answer calls every minute of the day." -Doren Aldana


 

 

Takeaways 

 

  • Why begging for business will only stunt our success

  • Are we chasing business, or are we attracting it? 

     

    • The importance of differentiation

    • Great rates and service are a GIVEN. What are we doing to offer Realtors unique, exclusive value? 

       

      • The risk of having a SCARCITY mindset

      • Are we bending over backward for Realtors because we’re scared to say no?
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        Art of Mortgage MarketingBy Doren Aldana

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