More brands have realized that their traditional ways of selling building materials to customers just isn’t working. Let’s take a look at three manufacturers whose selling strategies are working, along with some tips to help you sell better.

This week, Zach and Beth talk with Brett Thorne, operations officer at Thorne Lumber and host of the new podcast Building the Future. Brett has seen the building materials industry from the inside and offers his insights into the issues lumber dealers and their customers are facing.