3 Essential Business Development Activities for Consultants

In this podcast episode 82, Russell Pearson reveals the 3 essential strategies for growing a consulting business: speaking to existing clients, engaging in outreach, and creating content. Drawing from over 30 years of experience in marketing and sales, particularly with consultants, Russell emphasizes the importance of focusing on these key activities for maximizing business development. By nurturing relationships with existing clients, actively reaching out to new contacts, and producing purposeful content, consultants can secure contracts, projects, and retainers. These strategies not only foster client engagement but also ensure business growth and sustainability over time. So, whether it's reconnecting with past clients, expanding your network through outreach, or crafting engaging content, these actions serve as the foundation for success in the consulting industry. Watch the video version of this podcast on YouTube, click the link below: https://www.youtube.com/c/russellpearson

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