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Discover the Secret to Generating a 2,100% Return on Your Marketing Investment! In this episode, we share the surprising marketing activity that can deliver an astounding 21x return on every dollar you invest. Hint: it's not social media, paid ads, or referrals. We'll show you how to create email marketing that people actually look forward to receiving - the kind that gets them engaged and eager to start a conversation with you. Learn the 4 key principles for crafting high-quality, influential emails that can transform your consulting business. Plus, we dive into the technical details you need to know to ensure your emails land in your prospects' inboxes, not their spam folders. Get ready to take your email marketing to the next level and watch your ROI skyrocket!

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Are you ready for the next big disruption in the world of artificial intelligence? In this eye-opening episode, we take you on a journey to explore the emergence of a groundbreaking new AI technology that is poised to reshape the consulting industry. We share insider perspectives on the geopolitical tensions and AI arms race that have given rise to this innovative system, and delve into its remarkable performance capabilities. Discover how its unique "deep thinking" functionality sets it apart from existing models and offers consultants a powerful new tool. But the real game-changer lies in the profound impact this technology will have on the very nature of consulting. From the shifting emphasis on mentorship over pure strategic advice, to the critical importance of building strong personal brands and community relationships, this episode provides a forward-looking roadmap for navigating the rapidly evolving AI-powered future. Don't miss this chance to gain a competitive edge. Tune in and learn how you can adapt and thrive in the face of this technological revolution. The future of consulting is here, and it's time to get ahead of the curve.

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In this episode, we share the easiest way to build a $300,000 consulting business and why we've decided not to pursue that model anymore.

You'll learn about the strategic approach that helped rapidly grow consulting revenue, as well as the limitations of that model. We then dive into our transition to a more leveraged business structure, focusing on one-on-one engagements and group programs.

Discover the financial details of this new model and our insights on managing expenses, scaling the business, and balancing different client engagement approaches. Whether you're looking to grow your consulting income or redesign your business to better align with your goals, this episode offers valuable lessons on adapting your model to suit your needs and preferences.

We explore the importance of developing your expertise, designing a business that you enjoy, and creating value for both your clients and yourself.

Video Version of the episode here: https://youtu.be/W4pARCdUGHI

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In this episode, we share how to generate 28 times more leads for your consulting business through a simple lead magnet strategy. You'll learn the key elements that make a lead magnet highly effective, including ensuring it is highly relevant, provides real value, and has a clear offer. The host walks through examples of successful lead magnets and explains the psychology and math behind optimizing their conversion rates. Whether you're just starting to build your lead generation or looking to improve an existing lead magnet, this episode provides a step-by-step approach to creating a lead magnet that attracts your ideal consulting clients. Don't miss these insights for growing your consulting business through strategic digital marketing. 

This episode is a must-listen for any consultant looking to supercharge their business with the latest AI tools. We share 5 powerful AI applications that can boost productivity, automate tasks, and even generate original content. From summarizing documents to creating custom music, these AI tools are game-changers that every consulting firm should be aware of. We also reveal a game-changing tip for getting these AI assistants to perform at an expert level, beyond their out-of-the-box capabilities. Don't miss this insider look at the AI tools transforming the consulting industry. Tune in now to get a competitive edge for your consulting business.

Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/

Want FREE consulting resources, visit: https://russellpearsonprograms.com/

Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/

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 As a consultant running your own practice, the traditional business planning methods that work for large corporations just don't cut it for you. Things like SWOT analysis, vision statements, and SMART goals - they're really designed for big teams and hierarchical organizations, not the flexibility and freedom of a solo consulting business.

The core issue is that you, as the owner, are the driving force behind your practice. You have the ultimate freedom to choose your clients, your schedule, your location. But that also means you lack the external accountability that forces big companies to stick to a plan. So instead of getting bogged down in those corporate planning frameworks, I suggest focusing on a few key questions:

1) What do you actually want in your life - in terms of people, places, activities, information, and possessions? Get really specific about defining your goals.

2) How badly do you want those things? And how much are you willing to suffer or endure to achieve them? This helps you prioritize and stay committed.

3) What would you do if you had everything you wanted? This helps you bring your dream lifestyle into the present.

From there, I walk you through my "Path" methodology - defining the next clear milestone or horizon, then working backwards to map out the specific steps to get there. It's a much more flexible, iterative approach than rigid SMART goals.

The key is keeping your plan accessible and visible, so you can stay on track. Take a photo of it on your phone and refer to it regularly. And don't be afraid to reach out for support, whether through my Consulting Guild community or the more intensive Forge Business Program.

The bottom line is, as a solo consultant, you have incredible freedom and opportunity. But you have to approach planning in a way that aligns with your unique situation, not some corporate model. I hope these tips help you create a plan that truly energizes and empowers you. SUBSCRIBE for more videos like this one. Have you registered for our Breakout Brainstorm Call? Gimme 15 mins and I'll find ONE high-end retainer or contract hiding in your business that you can close in the next 14 days: https://russellpearsonprograms.com/breakout-brainstorm/ For everything else including keynote presentations visit: https://russellpearson.com

Video Episodes can be found at: https://www.youtube.com/@RussellPearson

Consultants, I want to share with you what I learned from firing a problem client for the first time in my business. It was one of the most freeing experiences I had up to that point, because it made me realize I had the power to choose the clients I work with, rather than feeling like an employee stuck with a difficult client. The key things I want you to consider are:

1. Understand your contractual obligations and exit clauses before firing a client. Don't be afraid of the legal side, but make sure you handle it professionally.

2. Don't make the decision to keep a bad client just for the money. That puts you back in an employment mindset rather than an ownership mindset.

3. Examine whether you are playing "above the line" by taking responsibility, or "below the line" by blaming, making excuses or being in denial. Approach it from a place of ownership.

4. Identify specifically what is not working in the client relationship, and what outcome you want, rather than making it personal.

5. Give fair notice, and consider if there is someone else who could be a better fit to take over the client relationship.

The freedom you'll feel after professionally ending a bad client relationship is incredible. It's the same feeling I had when I left my last employment role. I encourage you to take control of your consulting business and make the tough decisions when needed.

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Respect, not just being liked, is the true currency of a successful consulting business. In this episode, Russell Pearson dives deep into the importance of positioning yourself as a respected expert, rather than simply aiming to be a likable peer. He explains how the "friend zone" can trap consultants in doing extra unpaid work, and outlines eight key tactics to build genuine respect with clients and prospects. From demonstrating expertise through insightful questioning to setting clear boundaries and consistently delivering on promises, Russell provides a roadmap for consultants to transition from being liked to being seen as the respected leader whose advice clients will trust and act upon. Tune in to learn how shifting your focus can unlock the seats at the table and the outcomes you deserve.

Being liked is nice, but being respected is essential for a successful consulting business

The "friend zone" can trap consultants in doing a lot of extra work without getting paid what they're worth

To build respect, key tactics include:

  - Demonstrating expertise through insightful questions, not just telling

  - Setting clear boundaries and consistently delivering on promises

  - Focusing on long-term outcomes for clients, not just short-term approvals

  - Communicating clearly and concisely

  - Treating everyone with respect, as you don't know who you may need it from

  - Avoiding relying solely on referrals and instead inviting prospects into your world

  - Continuously improving your skills and expertise

The main message is that respect, not just being liked, is the currency that will earn consultants everything they want from a successful business. By implementing these tactics, consultants can position themselves as respected leaders whose advice clients will trust and act upon.

For everything else including keynote presentations visit: https://russellpearson.com

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Episode 109 of the Your Consulting Business Podcast The Critical Difference Between

Consultants and Contractors: Contractors VS Consultants, AVOID the TRAP!

This week, Russell Pearson discusses the difference between being a contractor and a consultant, emphasizing that the latter can significantly increase hourly rates from $200 to $2,000. He explains that consultants add strategic value by understanding client needs and goals, unlike contractors who merely execute tasks. Pearson outlines three levels of consulting: employee, service provider, and advisor, highlighting that advisors focus on outcomes and are paid higher fees. He advises consultants to stop selling time, start selling counsel, begin with strategy, position as advisors, and lead with questions. Russell also mentions the importance of leveraging expertise to provide high-value outcomes. Timecode: 0:00:00 The Contractor Trap 0:03:00 Levels of Engagement: Employee, Service Provider, Advisor 0:08:05 The Select Consulting Model 0:15:14 Practical Steps to Transition from Contractor to Consultant 0:21:00 Becoming a Great Consultant 0:21:53 Conclusion and Next Steps

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Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It) In this podcast episode 108, Russell Pearson discusses the issue of "ghosting" in consulting, where prospects fail to respond after proposals are submitted. He identifies three key mistakes consultants make: explaining their expertise too much, sending overly detailed proposals, and following up too frequently. Russell introduces the Ghost-Proof Framework, emphasizing intentional calls and priority calls to ensure prospects are genuinely interested and ready to proceed. He advises against lengthy proposals and suggests confirming agreements before sending detailed documents. Pearson also highlights the importance of having decision-makers in design calls and using simple agreements like MOUs to streamline the process. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.