Your Consulting Business Podcast

The Best Free Social Media Apps to Save Your Time (and Sanity) Get for FREE the AI Scripts resource here: https://russellpearsonprograms.com/ai-prompts In this podcast episode 102, Russell shares five essential social media apps that can save you time in your business. Buffer is a scheduling app that uses AI to analyze when your audience is most active, helping optimize post timing and engagement. Canva, a design tool, utilizes AI to offer templates and design suggestions, making it easier to create professional visuals quickly, even if you lack design skills. Trello is a project management tool that helps streamline content creation, with AI helping organize tasks and track progress visually. Post Planner leverages AI to recommend trending content and boost engagement by suggesting popular posts in your niche, offering inspiration for new content ideas. Lastly, Hemingway uses AI to enhance writing by assessing readability and suggesting simpler, clearer language, ensuring the message connects with a broader audience. This is a great collection of tools that help Russell engage his audience effectively and efficiently while using AI to assist with content creation and scheduling.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Consulting: How to Play a Bigger Game In this podcast episode 101, Russell Pearson delves into playing a bigger game in consulting businesses. He emphasizes that now, more than ever, there’s a chance to elevate the work and achieve more by recognizing the shifting dynamics, especially with the rise of artificial intelligence and global competition. Russell discusses how AI could potentially take over certain consulting roles, but stresses that the human touch—the ability to connect with clients on a personal level and drive results—is what truly makes consultants indispensable. He challenges listeners to compare themselves on a global scale, not just in their local markets. He encourages them to focus on enabling clients to achieve results rather than simply being experts. Finally, Russell asks who listeners are serving and how they can stretch beyond their current limits to make a real impact.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/  Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Get So Many Consulting Clients, You'll Need a Waiting List In this podcast episode 100, Russell Pearson discusses how to consistently attract clients to your consulting business by establishing "client flow." He explains that client flow is about having more clients than needed, allowing the freedom to choose who to work with, and ensuring a constant influx of opportunities. Russell emphasizes the importance of creating a sales function within a business rather than relying solely on referrals, which can be unpredictable. He advocates for building expertise, developing an authority brand, and creating systems to connect with potential clients. By implementing these strategies, Russell highlights how consultants can improve their business, become more selective, and ensure long-term success without becoming overly dependent on individual clients.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/  Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How I Built a Successful Online Consulting Business [from HOME] In this podcast episode 99, Russell Pearson shares how he built a successful consulting business entirely online from the comfort of his own home. As the founder of the Forge business program, Russell has spent the last 30 years helping consultants grow their practices. He explains the choices he made that allowed him to design a professional lifestyle with ultimate flexibility and freedom, enabling him to work from anywhere in the world. Russell also discusses the importance of overcoming limiting beliefs, such as the need for a physical office or face-to-face interactions, and highlights the tools and strategies he uses to maintain efficiency and productivity in an online consulting environment.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/  Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Get Time Back By Creating A Select Consulting Business Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/  In this podcast episode 98, Russell Pearson explores the concept of designing a business that provides both the income and freedom desired by consultants. He shares his journey of building his consultancy, Crimson Fox, which initially focused on production work but evolved into a high-profit consulting business. Russell discusses the challenges he faced, including a health scare that forced him to reassess his priorities, and how he ultimately decided to shift his focus to high-value consulting. He emphasizes the importance of client flow, expertise, and time management, offering insights into how consultants can achieve greater flexibility and control over their professional lives.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Marketing Ideas to Grow Your Business Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/  In this podcast episode 97, Russell Pearson shared five marketing ideas to help grow your business, drawing from his 30 years of experience in the marketing field. He began by emphasizing the importance of starting with the point of sale and working backward to understand your specific market and how to lead them through the stages of awareness, consideration, and decision-making. Russell then dove into the five strategies: using Boolean searches to target large groups of potential clients, leveraging LinkedIn newsletters to engage with your audience, placing ads on invoices to cross-sell services, utilizing thank-you pages to make additional offers, and employing AI-supported press releases to gain media exposure. These are actionable ideas that you can implement right away to see immediate growth in your business.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Is your Consulting Business Ready for AI? A.I. for Business In this podcast episode 96, Russell Pearson explores whether your business is truly ready for AI. He asks critical questions to help you assess your AI strategy, such as understanding your reasons for adopting AI and how it integrates with your current operations. He also discusses the importance of considering whether AI will replace or enhance your team and the need for clear AI policies to guide its use. Additionally, Russell emphasizes staying aware of industry-specific AI applications to better serve your clients, and he touches on the adaptability of your business's architecture to future AI developments.

Get for Free resource here: https://russellpearsonprograms.com/ai-prompts Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

Expert Networking Tips that Every Consultants Should Know

You can get for FREE RESOURCE here: https://russellpearsonprograms.com/client-conversations

In this podcast episode 95, Russell Pearson shares essential networking tips for consultants, focusing on how to make the most out of networking events. He emphasizes the importance of choosing the right networking spaces where your ideal clients are likely to be. Russell also discusses the power of listening more than speaking and how to deliver a memorable elevator pitch. Additionally, he explores the value of creating three-way conversations and the strategic use of business cards and LinkedIn connections. Finally, he introduces the concept of triaging networking contacts into categories like potential clients, referrals, and connectors to maximize the impact of your interactions.

Visit THE CONSULTING GUILD here: https://theconsultingguild.com/

Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies.

Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

14 Powerful Ways to Grow Your Business or Consulting Practice In this podcast episode 94, Russell Pearson discusses 14 key strategies to grow a consulting business by focusing on two primary approaches: acquiring more clients and increasing the value derived from existing clients. Russell explains that growth can be achieved by generating more leads, improving conversion rates, raising prices, decreasing costs, reducing client churn, and offering additional services. He also emphasizes the importance of identifying and addressing specific constraints that hinder growth and suggests maintaining a balance between ongoing activities and targeted high-priority tasks. Ultimately, Russell guides listeners and viewers through practical steps to optimize their business operations for sustained, accelerated growth. Get for Free resource here: https://russellpearsonprograms.com/ai-prompts Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.

How The 2024 U.S. Election Will Affect Your Consulting Business In this podcast episode 93, Russell Pearson explains how the US election influences consulting businesses by creating market uncertainty that affects client decision-making, especially regarding long-term projects. From his 30 years of experience in sales, marketing, and consulting, Russell highlights the importance of identifying these market trends and adapting strategies accordingly. He emphasizes the need for consultants to maintain open and frequent communication with clients, focus on smaller, immediate projects that address current needs, and leverage various channels to keep client engagement high despite the distraction and increased competition from election-related activities. By doing so, consultants can better support their clients and seize new opportunities during this period of change.

Get for Free resource here: https://russellpearsonprograms.com/ai-prompts Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.