Welcome back to another episode of Freight Broker Bootcamp, today on the show I list 3 pivotal lessons freight brokers breaking into the industry can learn from experienced brokers. From learning the difference between sales and marketing to hiring and retaining top talent, absorbing the lessons from a seasoned freight broker is the first step to reaching success.

Timestamps:

[00:00] 3 lessons new freight brokers can learn from top freight brokers

[00:28] #1 – There's a difference between sales and marketing

[01:06] Marketing = creating awareness

[03:02] #2 – Systems and technology are non-negotiable

[05:30] Invest in tech and systems

[06:22] #3 – Hire and retain top talent

[10:00] Recap

[11:00] Subscribe, Rate & Review!

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