November 12, 2020

3 Marketing Principles for Great Success #50

43 minutes

3 Marketing Principles for Great Success (Online Trainer Show #50)

What does it take to build a successful business? A lot of new entrepreneurs think success can be built overnight. But the truth is, it takes time and hard work. In this episode, the group talks about the massive potential of the fitness industry, the principles and disciplines to establish yourself as an expert. Plus how to attract ideal clients who are willing to pay for your services and why you need to forge valuable partnerships.

In This Episode:

The First Marketing Principle [15:57]
Jonathan’s reason for building a company [18:15]
The most important thing for a business to do [22:33]
The massive potential of the fitness industry [25:23]
How to get people to enroll in your program [33:42]
It takes time and hard work to build something special [36:53]

“The fitness business isn’t about individual silos, it’s about community. We all win when we work together.”

- Jonathan Goodman

You’re in the Marketing Business

You’re not a volunteer; you’re a professional. Professionals get paid for their work. Being passionate about helping people and making money is not mutually exclusive. If you’d like to be an entrepreneur, then you’re already in the marketing business, whether you like it or not.

Leave the Scarcity Mindset Behind

There’s more than enough for everyone. If you don’t want to share what you know with others and believe that your survival depends on protecting your turf, then you’re not favoring the abundance mindset.

Build Valuable Partnerships

The fitness business isn’t about individual silos. It’s about community. One of the most important things a business can do is build valuable partnerships with complementary companies. We all win when we share knowledge and methods across disciplines.

Ready to scale up your online fitness business? Apply for OTA 2 here: www.thePTDC.com/OTA2