Most of us know what needs to be said. We rehearse it. And then we fall back into niceness at the last moment.
In this episode, Cameron shares a story from his time managing a colleague who had real power in their relationship — and how he discovered there was a name for what he was doing: reciprocity bias.
First identified by sociologist Alvin Gouldner in 1960, reciprocity bias is the unconscious tendency to give what we hope to receive. In feedback relationships, it shows up as softened truths, withheld observations, and the quiet choice to be nice rather than kind.
The reframe: before your next honest conversation, ask yourself — am I saying this because it's true and useful, or because I'm managing what comes back to me?
Show Notes:
The Norm of Reciprocity (Gouldner, 1960)
Attention Feedback Givers — Don't Become the 21%
Recency Bias in Feedback Relationships