"Is everything alright?"
That's what a Chief Marketing Officer asked Cameron before delivering feedback that rattled his ego and left him disoriented in ways he couldn't explain. He didn't have language for what happened next. Virginia Satir did.
In the 1970s, family therapist Virginia Satir mapped something she kept seeing in the families she worked with: change doesn't move in a straight line. After a foreign element arrives — a piece of feedback, a job loss, a diagnosis, a conversation that changes everything — what follows isn't smooth transition. It's chaos. Performance drops. Clarity disappears. You may feel less capable than before the change began.
And then there's the butterfly. Inside the chrysalis, a caterpillar doesn't gradually transform — it dissolves completely into goo. A cellular soup of pure chaos. It is, for a time, neither caterpillar nor butterfly. That dissolution isn't a sign something went wrong. It's the biological prerequisite for what comes next.
The reframe: if you're in the middle of something that feels unresolved right now, consider the possibility that you're not failing to change. You may simply be in the goo.
Show Notes:
Download the Satir Change Model
The Satir Model (Satir et al., 1991)
Giving Feedback for Impact After Receipt