Topics Discussed: The Three Must Read Books for Freight Brokers or Agents 

1. How to Win Friends and Influence People by Dale Carnegie 
2. The Little Red Book of Selling by Jeffrey Gitomer 
3. The Art of the Start 2.0 by Guy Kawasaki 

 

Timestamps: 

[01:04] #1 - How to Win Friends and Influence People is a classic book for both business and personal development. It talks about the fundamentals techniques on how to handle people, how to make people like you, how to win people over to your side of thinking, and how to change people without offending them. 

 

[02:16] #2 - The Little Red Book of Selling teaches twelve and a half principles of sales greatness. The book talks about preparing to win or losing to someone else, how personal branding is selling, and value relationships for what they are, not the price. 

 

[03:24] #3 - The Art of The Start 2.0 is the time-tested, battle-hardened guide for anyone starting anything. The book talks about starting, positioning, pitching, raising capital, and bootstrapping your company, all in a simple process

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