Is it possible to sell millions without ever opening your mouth?

It is if you’re a strong copywriter. I’ve already shared with you some tips on how to sell with the written word. In the last episode, I talked about using emotions and cliffhangers to keep your customers hooked on reading more about your offer. Next, let’s look at the last three steps, beginning with what I call preemptive credibility.

Most people nowadays are very skeptical no matter what you do. Consumers are more skeptical than ever and more demanding than ever. So what you need to do is stack up your credibility.

What do you have to offer? Maybe you have a long history of being in business. If you have a lot of happy customers who have left reviews, use that. If you have case studies, use that. You can also talk about the scientific research that went into your product.

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Show notes and free resources

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