When I worked in radio, clients would come into the studio, never having been behind the mic before. So my job was not only to produce a commercial for them, but to make sure they sounded like as much of themselves as possible. I believed, even then, that your voice is your selling feature. It was the way to connect emotion to emotion with your listener to move people to take action.

In today's quick episode, I've got three main tips I always share with podcasters that I work with.

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