How can manufacturers sell more successfully to their customers and gain new ones? There are all kinds of ways to find customers, but today’s guest talks with us about the best ways to connect with customers, online and in person, in new markets.

Alex Cook is the Director of Operations of Lifetime Windows and Siding. He’s been in building materials marketing and sales for more than nine years now, and we were thrilled to hear about his experience with launching and selling a successful brand.