<p>On a recent episode of The Innovative Agency, <a href= "https://www.linkedin.com/in/jodysutter">Jody Sutter</a> from <a href= "https://www.thesuttercompany.com/">The Sutter Company</a> stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good thing.</p>

On a recent episode of The Innovative Agency, Jody Sutter from The Sutter Company stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good thing.

<p>On a recent episode of The Innovative Agency, <a href="https://www.linkedin.com/in/jodysutter" rel="noopener noreferrer">Jody Sutter</a> from <a href="https://www.thesuttercompany.com/" rel="noopener noreferrer">The Sutter Company</a> stopped by to chat about the 4 business development personalities, why the pitch shouldn’t be your main focus, and why being a niche agency can be a good thing.</p>

3: The 4 Business Development Personalities w/ Jody Sutter

The Innovative Agency is a podcast that exists to help marketing agency leaders answer the question: "What's Next?". How are agencies staying on the cutting edge of marketing trends? How are they adapting their businesses to meet new business challenges in the agency world? Hosted by marketing law and intellectual property lawyer Sharon Toerek, we'll talk with agencies who are at the cutting edge of innovation and industry experts who have a front row seat to the practice of innovation in today's marketing, communications and creative agencies. The goal is to help listeners learn to look around the corner to spot their next opportunity. Sharon will share her expertise along the way about how to legally protect your agency's assets, and how to turn your agency's innovation into cash.

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3: The 4 Business Development Personalities w/ Jody Sutter

3: The 4 Business Development Personalities w/ Jody Sutter

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