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One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information! 

What you’ll learn: 

• Lara discusses when she realized that she was giving work away for free and failing to make a profit — and shares the lessons she learned along the way that will prevent other business owners from making the same mistake.
• Lara shares her method to persuade the client that you are the expert and why making the client feel comfortable is an important part of this process.
• Lara shares how to get to know the client’s wants and needs and how to use this information to determine which questions to ask throughout the acquisition process.

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