You know that old saying, “Make money while you sleep”? With a well-structured podcast, you can start to do exactly that. Your podcast should work as an extension of your sales team, converting listeners into clients even when you’re not actively engaging.

But are your podcast episodes—specifically the calls to action (CTAs)—actually driving listeners to take action? Let’s not run on feeling alone, let’s do an audit so we can find out what’s really happening.

In this episode of The More Profitable Podcast, I’ll guide you through how to audit your CTAs effectively to ensure they are working as powerful sales tools. We'll cover three key elements you need to evaluate, and I encourage you to follow along with your best sales-focused episode in mind.

5:40 - Why the placement of your free vs. paid CTAs within episodes needs scrutiny

10:49 - How many calls to action per episode I recommend and the missing contextual piece for many podcasters

13:07 - How to make sure that the ask you’re making with your call-to-action makes sense

18:09 - How to make it easy for your listeners to take action when you make the ask

Mentioned in 3 Ways to Improve Your Podcast’s Calls to Action for More Conversions

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