Who is your audience? Did you just say 'all gamers' or 'hard core gamers?' To make the most of your limited resources you need to know who your audience is. Like REALLY know them. I am going to show you how.

You will learn the steps you need to take to have a better picture of your audience. You will learn how to figure out where they live, and what kind of games they are looking for so you can market in the right place with the right message.

Link to the presentation: https://www.dropbox.com/s/lkjveg6abba9dth/zukowski_IGB_presentation.pdf?dl=0

To learn more about the show or our online business matchmaking events for indie developers visit: http://indiegame.business

Indie Game Business is produced by The Powell Group: http://powellgroupconsulting.com

Watch the official live stream: www.twitch.tv/indiegamebusiness

Watch INDIE's stream: www.twitch.tv/INDIE

Join the Indie Game Business Discord: http://discord.gg/indiegamebusiness

The Twitters to follow -

Indie Game Business: https://twitter.com/BusinessIndie

Powell Group Consulting: https://twitter.com/PowellGrp

Jay: https://twitter.com/Powell_Jay

INDIE: https://twitter.com/TheRealIndie