Generative AI has so many benefits for marketers. But with the rapid pace of adoption—often with little to no oversight–-issues are quickly arising. From educational concerns to legal ramifications, Paul and Mike discuss this on this week’s Marketing AI Show podcast episode. Also, stick around for an update on the developments between OpenAI and Microsoft.

First up, higher education has been rocked by ChatGPT. Professors and educators need to rethink assignments when it comes to essay writing, take-home tests might become a thing of the past, oral exams will be on the rise, and identifying plagiarism has a new twist. Schools are banning the use of ChatGPT in assignments, but how can they truly know how the assignment was completed? And should educators teach students how AI can augment their learning? One student has created a tool to identify content generated by ChatGPT, but is that really the solution?

Next, generative AI is having some legal troubles. Stability AI has received formal notification of impending litigation. Intellectual property, derivative works, and copyright violations are all discussion points as these technologies advance and learn. As the line isn’t clear, and precedent has not been established, the court cases will continue to mount. GitHub and Midjourney are in the thick of this as well. Once fast to market, Reuters reported that Sam Altman says OpenAI’s GPT-4 will launch only when they can do it safely & responsibly. “In general we are going to release technology much more slowly than people would like. We’re going to sit on it for much longer…” That’s a good thing, but is it too late? 

Finally, last week in episode 29, we discussed Microsoft and OpenAI. On Microsoft Azure’s website, they announce, “Today, we are excited to announce the general availability of Azure OpenAI Service as part of Microsoft’s continued commitment to democratizing AI, and ongoing partnership with OpenAI.” As part of this, DALL-E 2 and ChatGPT can be integrated into their clients’ cloud apps. Developers are currently required to apply for access, and have to describe their intended use cases and applications before they can get access. 

Catch up on the latest news and think about these developments and what it means to you and your business.. Listen to the podcast below or in your favorite podcast player.