Interested in coming out of the gates hot this year?

In this fast-paced listener Q&A episode, Bradley Hartmann tackles a real-world challenge from a VP trying to save a promising but underperforming rep.

If you're in LBM sales leadership or a rep looking to hit the ground running in January, this episode shows you how to stop relying on cold calls—and instead use two high-trust, no-excuse tactics that work now.

In this episode you will:

1. Learn the exact script to ask for builder introductions that actually get results
2. Discover how to uncover hidden revenue inside your current accounts using a simple wallet share audit
3. Find out why “Yeah, I already asked them about that" is killing your growth—and how to reframe the ask for a second chance

Hit play to learn the two simple strategies that can save a sales career—and goose your Q1 numbers starting today.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected]—let’s talk.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can't close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline—even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.